Demis Hassabis

You see with our Genie models and Veo models and recently Nanobanana.

It's bananas.

Yes, it's bananas.

Well, I think that's the future of a lot of these creative tools is you're just going to sort of vibe with it or just talk to them.

And it'll be consistent enough where, like with Nanobanana, what's amazing about it is that it's an image generator.

It's state-of-the-art and best in class.

But one of the things that makes it so great is its consistency.

It's able to instruct and follow what you want changed and keep everything else the same.

And so you can iterate with it and eventually get the kind of output that you want.

And that's, I think, what the future of a lot of these creative tools is going to be and sort of signals the direction.

And people love it, and they love creating with it.

Yeah, I think you're going to see two things, which is the democratization of these tools for everybody to just use and create with without having to learn incredibly complex UXs and UIs like we had to do in the past.

But on the other hand, I think we're also collaborating with filmmakers and top creators and artists.

So they're helping us design what these new tools should be, what features would they want.

People like the director Darren Aronofsky, who's a good friend of mine, an amazing director,

And he's been making and his team is making films using VO and some of our other tools.

And we're learning a lot by observing them and collaborating them.

And what we find is that it also superpowers and turbocharges the best professionals too.

Because they're suddenly the best creatives, the professional creatives, they're suddenly able to be 10x, 100x more productive.

They can just try out all sorts of ideas they have in mind, you know, very low cost, and then get to the beautiful thing that they wanted.