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Derek O'Carroll

๐Ÿ‘ค Speaker
222 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

We're at $18 million in R. We're at just over 850 customers, but I'll explain why we've got less customers now.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And we're clipping along at about 40% R growth per annum.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And we expect to be at 25 this year.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

We got to grow faster.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

Minimum is 100% over the past several years.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

I am, but all that data that you just gave me is from a number of years ago.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

We're at $18 million in R. We're at just over 850 customers, but I'll explain why we've got less customers now.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And we're clipping along at about 40% R growth per annum.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And we expect to be at 25 this year.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And all of the median indicators from a SaaS business of good health unit economics are there.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

Okay, so selling to larger customers, the exact same product, but it's been conditioned to be able to support much, much larger volumes.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

So we invested in infrastructure,

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

security and customer success to be able to handle much higher volumes.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

So in the main, the product is pretty much the same as it was three years ago with some areas of innovation, in particular around automation and native connectors to platforms like Shopify.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And through that route, we were able to generate a lot more value to the customer and drive AOV.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

Over the four-year period I've been here, AOV has gone up 588%.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

And it's now at 38,000 per year on a per account basis.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

That's subs only, not implementation.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

No, it's just on the signup.

SaaS Interviews with CEOs, Startups, Founders
Brightpearl $33m Raised, $105m Valuation, $18m Revenue, Targeting $25m by EOY

It's average order value for a new contract.

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