Derek O'Carroll
๐ค SpeakerAppearances Over Time
Podcast Appearances
We're at $18 million in R. We're at just over 850 customers, but I'll explain why we've got less customers now.
And we're clipping along at about 40% R growth per annum.
And we expect to be at 25 this year.
We got to grow faster.
Minimum is 100% over the past several years.
I am, but all that data that you just gave me is from a number of years ago.
We're at $18 million in R. We're at just over 850 customers, but I'll explain why we've got less customers now.
And we're clipping along at about 40% R growth per annum.
And we expect to be at 25 this year.
And all of the median indicators from a SaaS business of good health unit economics are there.
Okay, so selling to larger customers, the exact same product, but it's been conditioned to be able to support much, much larger volumes.
So we invested in infrastructure,
security and customer success to be able to handle much higher volumes.
So in the main, the product is pretty much the same as it was three years ago with some areas of innovation, in particular around automation and native connectors to platforms like Shopify.
And through that route, we were able to generate a lot more value to the customer and drive AOV.
Over the four-year period I've been here, AOV has gone up 588%.
And it's now at 38,000 per year on a per account basis.
That's subs only, not implementation.
No, it's just on the signup.
It's average order value for a new contract.