Derek Rydall

And that's where I think we're heading if we choose that path.

Well, you know, I mean, I'll say since I was a kid, I've always been asking one question.

When I was an artist as a kid and my dad was, you know, a businessman and I like to joke that, you know, my artist heart and his business head never could meet.

He thought Pearl Jam was something you put on toast.

And I thought Dow Jones was his business partner, Mr. Jones.

But eventually, I had this question in me.

And I think of the question as the quest you're on.

And the question was, first of all, I knew there was something in me that I needed to get out.

And it was like, but the message I got was you can't just be who you are.

You have to get a real job.

You have to make a living.

You have to have a fallback plan.

And my dad was doing his best.

It's all he understood.

But I was like, no, I have to figure out a way to get what's in me out.

And then I'm like, and I'm going to prove to you I will make it sustainable.

And so the question was, how can I be who I really am, live the life I really want, the life that's mine, that only I could live and do it successfully and sustainably?

And that's been the question I've asked my whole life, which has led me, you know, through some very challenging times.

And that's the quest or the question that any great innovator, creator, look at Edison, look at Einstein, look at Steve Jobs, look at Walt Disney, look at... But it's also the question if you... Because I've worked with hundreds of thousands of people, not just billionaires or millionaires or tech moguls or Academy Award winners.

In fact, that's the fewest amount of people I've worked with.