Derek Thompson

But then your final audience is your actual audience.

And I think that, you know, media people can probably become a little bit more sophisticated in the way that they think about how their audiences are both the end consumer and the broadcasters who reach those end consumers.

that sometimes they need to think about the audience of their audience in this way.

And I try to think about that both in the writing of the book, but also in the ideas in the book as well.

Say that one more time.

When was the book launched?

The book comes out on February, came out on February 7th.

And it, you know, but I've been working on it since maybe 2014.

No, I don't really know how many it sold.

I mean, you can look at the Amazon rating and sort of, sorry, ranking, and sort of get a vague sense of how it's doing compared to other books.

But for a first-time book author, that rating is going to be particularly high.

Pre-sales are easiest for people that have already published really successful books.

So most of the work is essentially done at publication and post.

Once that happens, then you get a sense of how many books are sold from BookScan, which is a Nielsen product.

Yeah, I mean, self-publishing is riskier.

It basically comes down to that.

Self-publishing is riskier because you don't get an advance up front.

And as a result, if the book becomes pretty successful, then that's great.

Maybe you can get a larger chunk of the royalties.

But having an advance sort of truncates your risk distribution, right?