Derrick Reimer

And if it's lacking that extra polish that would come from something that's from a world-class video producer or something, that's okay in the early days. Maybe you want to work to the place where everything you put out is at that Adam Wathen level of polish. But most of us don't have Just the resources to be able to do that and it's not going to move the needle in that big of a way.

And if it's lacking that extra polish that would come from something that's from a world-class video producer or something, that's okay in the early days. Maybe you want to work to the place where everything you put out is at that Adam Wathen level of polish. But most of us don't have Just the resources to be able to do that and it's not going to move the needle in that big of a way.

So you need to just convince yourself about what things are really, really important and what stuff is it okay to just be good enough on.

So you need to just convince yourself about what things are really, really important and what stuff is it okay to just be good enough on.

I think you just touched on this, but Jason Cohen's joy, skill, need framework, which has been a really helpful framing for me to think about this. He's proven to be the master at reinventing his roles. He's gotten his companies to much later stages than a lot of us have, so he's moved out of CEO into CTO and then into a strategist.

I think you just touched on this, but Jason Cohen's joy, skill, need framework, which has been a really helpful framing for me to think about this. He's proven to be the master at reinventing his roles. He's gotten his companies to much later stages than a lot of us have, so he's moved out of CEO into CTO and then into a strategist.

So he's very good at thinking about this and releasing the reins on control when he recognizes that he needs to reorient himself into kind of the ideal zone. And I think a lot of us can't necessarily be right in the middle of that Joyce Gill need Venn diagram because, again, resource constraints. But I think...

So he's very good at thinking about this and releasing the reins on control when he recognizes that he needs to reorient himself into kind of the ideal zone. And I think a lot of us can't necessarily be right in the middle of that Joyce Gill need Venn diagram because, again, resource constraints. But I think...

if you recognize where you are in that, and I think a lot of makers are like, joy and skill. We're very good at building products and we love doing it, but the business probably needs more marketing. I think that's the story for maybe 90% of indie hackers and people who come from the angle of developer founder.

if you recognize where you are in that, and I think a lot of makers are like, joy and skill. We're very good at building products and we love doing it, but the business probably needs more marketing. I think that's the story for maybe 90% of indie hackers and people who come from the angle of developer founder.

And maybe you have the resources to bring in marketing help, maybe you have to roll up your sleeves and do it yourself, but like,

And maybe you have the resources to bring in marketing help, maybe you have to roll up your sleeves and do it yourself, but like,

even just being aware that like okay even if you don't find it that joyful joyous to do that work like it needs to be done so you got to force yourself to do that and maybe there's you know in the course of wearing many hats maybe you do also spend some time doing the stuff that you really love like I don't think you should maybe I don't think you should give it all up you might

even just being aware that like okay even if you don't find it that joyful joyous to do that work like it needs to be done so you got to force yourself to do that and maybe there's you know in the course of wearing many hats maybe you do also spend some time doing the stuff that you really love like I don't think you should maybe I don't think you should give it all up you might

Find yourself burned out and delegate when you can to bring in help so that you don't feel like you're just failing at marketing and not getting anywhere. But I think just being cognizant of the traps of focusing only on the stuff that you enjoy and that you're skilled at, but not missing that key component of what does the business need.

Find yourself burned out and delegate when you can to bring in help so that you don't feel like you're just failing at marketing and not getting anywhere. But I think just being cognizant of the traps of focusing only on the stuff that you enjoy and that you're skilled at, but not missing that key component of what does the business need.

Yeah, I mean, I think my own story is a little bit of an outlier case, in part because I could find, because Corey Haynes was available, who's like a very good generalist, marketer, founder-minded person. So a lot of times people have this type of person on their co-founding team. And Corey happened to be available.

Yeah, I mean, I think my own story is a little bit of an outlier case, in part because I could find, because Corey Haynes was available, who's like a very good generalist, marketer, founder-minded person. So a lot of times people have this type of person on their co-founding team. And Corey happened to be available.

a collaborator for me to work with because I was, at the time, didn't have a developer, so I was just building product day and night, but also we were getting it off the ground and trying to do launches and figure out how do we get SEO engines rolling and how do we, kind of working through the strategy.

a collaborator for me to work with because I was, at the time, didn't have a developer, so I was just building product day and night, but also we were getting it off the ground and trying to do launches and figure out how do we get SEO engines rolling and how do we, kind of working through the strategy.