Derrick Reimer

So we collaborated together on developing the strategy and it was just helpful to have an extra mind to think about these things. And then he did a lot of the delegation of, okay, we want articles, we're going to We're going to sub these out to a freelancer. Or a pool of freelancers. So he was in charge of building the spreadsheet of the keywords.

So we collaborated together on developing the strategy and it was just helpful to have an extra mind to think about these things. And then he did a lot of the delegation of, okay, we want articles, we're going to We're going to sub these out to a freelancer. Or a pool of freelancers. So he was in charge of building the spreadsheet of the keywords.

It was all very collaborative between the two of us, but he was just basically in that role of the boots on the ground project managing marketing stuff. And so that worked well for us. I don't know how many generalist marketers are out there available to do that type of work as a contractor. Almost no one. I probably wouldn't have been able to hire full-time a marketer.

It was all very collaborative between the two of us, but he was just basically in that role of the boots on the ground project managing marketing stuff. And so that worked well for us. I don't know how many generalist marketers are out there available to do that type of work as a contractor. Almost no one. I probably wouldn't have been able to hire full-time a marketer.

It perhaps would have been too expensive at the time.

It perhaps would have been too expensive at the time.

Yeah, I mean, I think just in general, these are a lot trickier in practice than they look, I think, oftentimes. So many times, I think partnerships are fraught with kind of the dynamic of if someone is much larger than you, do they feel like you're getting more of the benefit than them or vice versa? What do you both have to bring to the table?

Yeah, I mean, I think just in general, these are a lot trickier in practice than they look, I think, oftentimes. So many times, I think partnerships are fraught with kind of the dynamic of if someone is much larger than you, do they feel like you're getting more of the benefit than them or vice versa? What do you both have to bring to the table?

Early on in SavvyCal, there was one particular partnership attempt with a company that was related and made sense for us to explore building an integration at a deeper level than just our baseline integrations. It ended up being a pretty big waste of time in the end because they felt like they were so much larger and

Early on in SavvyCal, there was one particular partnership attempt with a company that was related and made sense for us to explore building an integration at a deeper level than just our baseline integrations. It ended up being a pretty big waste of time in the end because they felt like they were so much larger and

Ultimately, they were afraid to drive too much traffic to us because that felt out of balance. I think going into any kind of partnership, it's important to have a deep understanding of... what's the vision for how you're actually better together? Why bother doing anything at all?

Ultimately, they were afraid to drive too much traffic to us because that felt out of balance. I think going into any kind of partnership, it's important to have a deep understanding of... what's the vision for how you're actually better together? Why bother doing anything at all?

Because if there's not a foundational story that we can all agree on, then these things are going to either quickly or very slowly crop up and kind of taint the whole endeavor.

Because if there's not a foundational story that we can all agree on, then these things are going to either quickly or very slowly crop up and kind of taint the whole endeavor.

Sometimes it's like getting your product in the hands of their customers helps drive retention or fill in a gap in functionality where they're losing sales because they can't provide this thing and your product can fill in that gap. So it's that question of how do you both win with whatever it is.

Sometimes it's like getting your product in the hands of their customers helps drive retention or fill in a gap in functionality where they're losing sales because they can't provide this thing and your product can fill in that gap. So it's that question of how do you both win with whatever it is.

It could be as simple as we're going to build an integration and email our customers both about that. Those are oftentimes pretty simple, especially if they have an API or you have an API depending on the direction that the integration needs to go. A lot of times they can be pretty simple and the main benefit is it's helpful for their customers.

It could be as simple as we're going to build an integration and email our customers both about that. Those are oftentimes pretty simple, especially if they have an API or you have an API depending on the direction that the integration needs to go. A lot of times they can be pretty simple and the main benefit is it's helpful for their customers.

Maybe you get a backlink from their website on their docs and there's kind of a good little... good little link together. And other times, you know, when it's when it's deeper, I think the big thing is like looking for, are they actually willing to invest in this? Or is it just sort of like a transactional sort of thing?

Maybe you get a backlink from their website on their docs and there's kind of a good little... good little link together. And other times, you know, when it's when it's deeper, I think the big thing is like looking for, are they actually willing to invest in this? Or is it just sort of like a transactional sort of thing?