Devan Kline

So when I think of being... When I think of the people that are listening to this and they're all entrepreneurs, it's obvious that owning your own business, right? Number one, a brand or number two, real estate portfolio, arguably are one of the two best ways to build the wealth initially. And I always put brand equity just slightly ahead because I've got something.

I've got a logo that means something to people, even though the brick and mortars aren't there anymore. And So for me, it's always been about And marketers try to measure this, but I think it's just them trying to be smart. It's like smoke and mirrors. And I said, try to measure brand lift. It's like, well, okay. Yes.

I've got a logo that means something to people, even though the brick and mortars aren't there anymore. And So for me, it's always been about And marketers try to measure this, but I think it's just them trying to be smart. It's like smoke and mirrors. And I said, try to measure brand lift. It's like, well, okay. Yes.

I've got a logo that means something to people, even though the brick and mortars aren't there anymore. And So for me, it's always been about And marketers try to measure this, but I think it's just them trying to be smart. It's like smoke and mirrors. And I said, try to measure brand lift. It's like, well, okay. Yes.

What you're talking about is, okay, all the impressions from the signage, all the impressions from social media, all the impressions from word of mouth. Or one time in the mountains when Aunt Susie said something to Uncle Tim and Uncle Tim then takes his family in Seattle, Washington. You can't really measure a brand lift unless you isolate variables. So...

What you're talking about is, okay, all the impressions from the signage, all the impressions from social media, all the impressions from word of mouth. Or one time in the mountains when Aunt Susie said something to Uncle Tim and Uncle Tim then takes his family in Seattle, Washington. You can't really measure a brand lift unless you isolate variables. So...

What you're talking about is, okay, all the impressions from the signage, all the impressions from social media, all the impressions from word of mouth. Or one time in the mountains when Aunt Susie said something to Uncle Tim and Uncle Tim then takes his family in Seattle, Washington. You can't really measure a brand lift unless you isolate variables. So...

so finitely that it disregards all the things that actually create the brand lift. So I don't know if anybody is ever confused by brand lift. I'm a branding expert and I still don't get it. But that's what you're talking about is how does the collective touch points or the collective...

so finitely that it disregards all the things that actually create the brand lift. So I don't know if anybody is ever confused by brand lift. I'm a branding expert and I still don't get it. But that's what you're talking about is how does the collective touch points or the collective...

so finitely that it disregards all the things that actually create the brand lift. So I don't know if anybody is ever confused by brand lift. I'm a branding expert and I still don't get it. But that's what you're talking about is how does the collective touch points or the collective...

eyeballs on your brand Gary Vee says attention is currency right and he's so right what he's really saying is that brand awareness is your currency and once I got once I got all of the different units up rocking and rolling you'd be surprised who comes out of the woodwork my buddies from like my junior high baseball team text me a picture of that you know logo it said my wife just joined so Yeah.

eyeballs on your brand Gary Vee says attention is currency right and he's so right what he's really saying is that brand awareness is your currency and once I got once I got all of the different units up rocking and rolling you'd be surprised who comes out of the woodwork my buddies from like my junior high baseball team text me a picture of that you know logo it said my wife just joined so Yeah.

eyeballs on your brand Gary Vee says attention is currency right and he's so right what he's really saying is that brand awareness is your currency and once I got once I got all of the different units up rocking and rolling you'd be surprised who comes out of the woodwork my buddies from like my junior high baseball team text me a picture of that you know logo it said my wife just joined so Yeah.

And then you layer the digital paid advertising and organic social media and all the contemporary marketing stuff on top of that, like we did. And I think that's the recipe. So you got to have the layer over the top. You've got to have the the brand lift elements and then the hyper local community where you're in the field.

And then you layer the digital paid advertising and organic social media and all the contemporary marketing stuff on top of that, like we did. And I think that's the recipe. So you got to have the layer over the top. You've got to have the the brand lift elements and then the hyper local community where you're in the field.

And then you layer the digital paid advertising and organic social media and all the contemporary marketing stuff on top of that, like we did. And I think that's the recipe. So you got to have the layer over the top. You've got to have the the brand lift elements and then the hyper local community where you're in the field.

Our FPs are in the field with their team, shaking hands, kissing babies, running for mayor, like just making sure that they're the conversation when it comes to fitness in the town.

Our FPs are in the field with their team, shaking hands, kissing babies, running for mayor, like just making sure that they're the conversation when it comes to fitness in the town.

Our FPs are in the field with their team, shaking hands, kissing babies, running for mayor, like just making sure that they're the conversation when it comes to fitness in the town.