Devora Rogers

Nothing reveals opportunities and challenges in the way that talking to humans does. It just doesn't. We feel that brands have to put in the work and ultimately get answers from real people dealing with real challenges that either your company can or cannot solve.

Nothing reveals opportunities and challenges in the way that talking to humans does. It just doesn't. We feel that brands have to put in the work and ultimately get answers from real people dealing with real challenges that either your company can or cannot solve.

Nothing reveals opportunities and challenges in the way that talking to humans does. It just doesn't. We feel that brands have to put in the work and ultimately get answers from real people dealing with real challenges that either your company can or cannot solve.

Hey, how's it going, Ryan? Good to be with you.

Hey, how's it going, Ryan? Good to be with you.

Hey, how's it going, Ryan? Good to be with you.

Yeah, we're a we're a full service research shop. So research shops tend to be a little bit different than ad agencies.

Yeah, we're a we're a full service research shop. So research shops tend to be a little bit different than ad agencies.

Yeah, we're a we're a full service research shop. So research shops tend to be a little bit different than ad agencies.

Our offices aren't as cool. We got rid of our office during the pandemic, which has been great. We're fully remote and the team loves it. And it's given us access to amazing talent all over the U.S. But yeah, we have a little I came from that agency world. So we have a little ad agency in us. You know, we give off one day a month just because I feel like that's an ad agency thing.

Our offices aren't as cool. We got rid of our office during the pandemic, which has been great. We're fully remote and the team loves it. And it's given us access to amazing talent all over the U.S. But yeah, we have a little I came from that agency world. So we have a little ad agency in us. You know, we give off one day a month just because I feel like that's an ad agency thing.

Our offices aren't as cool. We got rid of our office during the pandemic, which has been great. We're fully remote and the team loves it. And it's given us access to amazing talent all over the U.S. But yeah, we have a little I came from that agency world. So we have a little ad agency in us. You know, we give off one day a month just because I feel like that's an ad agency thing.

I'm going to give you the German answer, which is jein. Yes and no. Look, if you enjoy traveling and going and having shitty food in a back room while people talk about things for days on end, then you might do focus groups. And some people still do that. But honestly, we have moved to virtual focus groups because you get better respondents. Yeah.

I'm going to give you the German answer, which is jein. Yes and no. Look, if you enjoy traveling and going and having shitty food in a back room while people talk about things for days on end, then you might do focus groups. And some people still do that. But honestly, we have moved to virtual focus groups because you get better respondents. Yeah.

I'm going to give you the German answer, which is jein. Yes and no. Look, if you enjoy traveling and going and having shitty food in a back room while people talk about things for days on end, then you might do focus groups. And some people still do that. But honestly, we have moved to virtual focus groups because you get better respondents. Yeah.

Um, you know, people just don't want to leave their houses right now. So it's like, if we do a focus group in LA, getting people on time in, you know, at four o'clock in the afternoon, traffic's bad. It's just really hard. Um, so we do them, but I would say judiciously and more and more, we're moving to something we call mobile ethnographies.

Um, you know, people just don't want to leave their houses right now. So it's like, if we do a focus group in LA, getting people on time in, you know, at four o'clock in the afternoon, traffic's bad. It's just really hard. Um, so we do them, but I would say judiciously and more and more, we're moving to something we call mobile ethnographies.

Um, you know, people just don't want to leave their houses right now. So it's like, if we do a focus group in LA, getting people on time in, you know, at four o'clock in the afternoon, traffic's bad. It's just really hard. Um, so we do them, but I would say judiciously and more and more, we're moving to something we call mobile ethnographies.

They've also been called selfnographies, which is really freaking cool.

They've also been called selfnographies, which is really freaking cool.