Devora Rogers

They've also been called selfnographies, which is really freaking cool.

Yeah. No, I mean, I feel like that I have that same feeling that you have when I look at my clients who handle, let's say, CPG brand marketing in a space where you've got to compete on Amazon. You've got to figure out TikTok. You've got I mean, like to me, that's now brain science.

Yeah. No, I mean, I feel like that I have that same feeling that you have when I look at my clients who handle, let's say, CPG brand marketing in a space where you've got to compete on Amazon. You've got to figure out TikTok. You've got I mean, like to me, that's now brain science.

Yeah. No, I mean, I feel like that I have that same feeling that you have when I look at my clients who handle, let's say, CPG brand marketing in a space where you've got to compete on Amazon. You've got to figure out TikTok. You've got I mean, like to me, that's now brain science.

And so we actually literally do brain science to understand because the amount of channels that people can be in, the importance of being offline, online, you know, a mix of both, you know, dealing with private label, like it is rough.

And so we actually literally do brain science to understand because the amount of channels that people can be in, the importance of being offline, online, you know, a mix of both, you know, dealing with private label, like it is rough.

And so we actually literally do brain science to understand because the amount of channels that people can be in, the importance of being offline, online, you know, a mix of both, you know, dealing with private label, like it is rough.

And so it's our job to help clients focus on what's really going to matter for them, you know, when they bring something new to market or when they're trying to compete with their, you know, competitors.

And so it's our job to help clients focus on what's really going to matter for them, you know, when they bring something new to market or when they're trying to compete with their, you know, competitors.

And so it's our job to help clients focus on what's really going to matter for them, you know, when they bring something new to market or when they're trying to compete with their, you know, competitors.

Yeah, I agree. I'll start with the bad news for brands. The bad news for brands is that consumers have more options than ever before. We call it shopper promiscuity. Think about it. Like if, you know, I'm married, I don't know about you, but you know, if, if I had like four amazing suitors outside every single day, standing outside my house being like, you know what though? Like I'm pretty great.

Yeah, I agree. I'll start with the bad news for brands. The bad news for brands is that consumers have more options than ever before. We call it shopper promiscuity. Think about it. Like if, you know, I'm married, I don't know about you, but you know, if, if I had like four amazing suitors outside every single day, standing outside my house being like, you know what though? Like I'm pretty great.

Yeah, I agree. I'll start with the bad news for brands. The bad news for brands is that consumers have more options than ever before. We call it shopper promiscuity. Think about it. Like if, you know, I'm married, I don't know about you, but you know, if, if I had like four amazing suitors outside every single day, standing outside my house being like, you know what though? Like I'm pretty great.

Like I'm an amazing chef. Like I'm really, you know, I'm really good in bed. Like, It'd be hard to stay loyal. Let's just be honest, right? And that's what brands are facing. Consumers have so many choices. They could go anywhere. They could at any time of day. And so that access, the choice that they have creates this promiscuity.

Like I'm an amazing chef. Like I'm really, you know, I'm really good in bed. Like, It'd be hard to stay loyal. Let's just be honest, right? And that's what brands are facing. Consumers have so many choices. They could go anywhere. They could at any time of day. And so that access, the choice that they have creates this promiscuity.

Like I'm an amazing chef. Like I'm really, you know, I'm really good in bed. Like, It'd be hard to stay loyal. Let's just be honest, right? And that's what brands are facing. Consumers have so many choices. They could go anywhere. They could at any time of day. And so that access, the choice that they have creates this promiscuity.

And so the difficult news is that brands continue to be brands and what brands often do as brands, both in marketing and in research, is they do something we call brand narcissism. And a lot of research is built on this idea that if you just track people's relationship to your brand, then you'll know enough and then you'll know what to do. It's called brand tracking.

And so the difficult news is that brands continue to be brands and what brands often do as brands, both in marketing and in research, is they do something we call brand narcissism. And a lot of research is built on this idea that if you just track people's relationship to your brand, then you'll know enough and then you'll know what to do. It's called brand tracking.

And so the difficult news is that brands continue to be brands and what brands often do as brands, both in marketing and in research, is they do something we call brand narcissism. And a lot of research is built on this idea that if you just track people's relationship to your brand, then you'll know enough and then you'll know what to do. It's called brand tracking.

It underpins all of research and marketing and many people hate it.