Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Imagine, Ryan, if you and I went out for like a little friend hang.
And the whole time I was like, hey, Ryan, what do you think about my hair?
What do you think about my cashmere sweater?
What do you think about my friends?
Did you look at my friends?
Am I more innovative than my friend?
You'd be like, get out of here.
You wouldn't want to talk to me.
And that's what brands do with their precious research.
We have really drawn a line in the sand.
Our CEO, Rebecca Brooks, wrote in our book, Influencing Shopper Behavior.
In a chapter in that book, she wrote what I call her Jerry Maguire letter, basically, to the research and marketing industry saying, we're missing the boat here.
Brand tracking isn't delivering the answers that you want.
Add to that insult to injury, and then I'll tell you the good part.
The challenge is that when we survey shoppers by generation, brand loyalty basically stair steps down.
So if you're a boomer, then you're pretty likely to keep buying.
Let's say 60% of boomers are going to keep buying products that they've been buying.
By the time you get to millennials and Gen Z,
It's 17% of them express that same brand loyalty.
That's the bad news.
Showing 41–60 of 454 · page 3 of 23
← Previous
Next →