Devora Rogers

What's interesting, though, I think, and I think where the opportunity for brands is, is that brands have this idea that it's either all or nothing. I'm going to put my brand out there, show you my brand logo again and again and again. I'm going to have my billboards up that you won't even know what my website is or what I'm selling. I get so mad at those.

What's interesting, though, I think, and I think where the opportunity for brands is, is that brands have this idea that it's either all or nothing. I'm going to put my brand out there, show you my brand logo again and again and again. I'm going to have my billboards up that you won't even know what my website is or what I'm selling. I get so mad at those.

What's interesting, though, I think, and I think where the opportunity for brands is, is that brands have this idea that it's either all or nothing. I'm going to put my brand out there, show you my brand logo again and again and again. I'm going to have my billboards up that you won't even know what my website is or what I'm selling. I get so mad at those.

I get mad. My husband has to listen to me for 20 minutes being like, who did that? He's like, okay, calm down.

I get mad. My husband has to listen to me for 20 minutes being like, who did that? He's like, okay, calm down.

I get mad. My husband has to listen to me for 20 minutes being like, who did that? He's like, okay, calm down.

Right. Or they say, okay, so either we're going to go the all in, it's just our brand name, brand recognition, build brand, or we're going to go all the way to the bottom and give you all these little details. But actually the center space is where we really see the opportunity for brands. Tell them about your products.

Right. Or they say, okay, so either we're going to go the all in, it's just our brand name, brand recognition, build brand, or we're going to go all the way to the bottom and give you all these little details. But actually the center space is where we really see the opportunity for brands. Tell them about your products.

Right. Or they say, okay, so either we're going to go the all in, it's just our brand name, brand recognition, build brand, or we're going to go all the way to the bottom and give you all these little details. But actually the center space is where we really see the opportunity for brands. Tell them about your products.

and what they do and why they're better and why people should believe in you as a brand. So essentially what we've seen is consumers and shoppers becoming really, really smart. And every piece of research that we've done over the last decade shows that people consume more information than ever before about everything, but also all of their purchases.

and what they do and why they're better and why people should believe in you as a brand. So essentially what we've seen is consumers and shoppers becoming really, really smart. And every piece of research that we've done over the last decade shows that people consume more information than ever before about everything, but also all of their purchases.

and what they do and why they're better and why people should believe in you as a brand. So essentially what we've seen is consumers and shoppers becoming really, really smart. And every piece of research that we've done over the last decade shows that people consume more information than ever before about everything, but also all of their purchases.

And they're okay with it too. Like that's the thing too, is that brands don't have to pretend like they're not. We've actually seen an increase in people accepting advertisement as a useful source of information. They get the exchange.

And they're okay with it too. Like that's the thing too, is that brands don't have to pretend like they're not. We've actually seen an increase in people accepting advertisement as a useful source of information. They get the exchange.

And they're okay with it too. Like that's the thing too, is that brands don't have to pretend like they're not. We've actually seen an increase in people accepting advertisement as a useful source of information. They get the exchange.

Tell me more.

Tell me more.

Tell me more.

Yeah, I would agree with you. At the end of the day, the way our brains work, right? So we do neuroscience, right? And I don't know if you know this, but it turns out half the reason we like our spouses is because we see their face every day.

Yeah, I would agree with you. At the end of the day, the way our brains work, right? So we do neuroscience, right? And I don't know if you know this, but it turns out half the reason we like our spouses is because we see their face every day.