Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
But I would agree with you that performance marketing has shown us that the answer is not just the race to the bottom.
Yeah, you can get people to buy things if you do enough coupons and promotions and whatever.
Yeah, you can.
But you may not have a lasting voice or presence in the space that ultimately means that brands still do have to do the hard work.
What's interesting, though, I think, and I think where the opportunity for brands is, is that brands have this idea that it's either all or nothing.
I'm going to put my brand out there, show you my brand logo again and again and again.
I'm going to have my billboards up that you won't even know what my website is or what I'm selling.
Either we're going to go all in, it's just our brand name, brand recognition, build brand, or we're going to go all the way to the bottom and give you all these little details.
But actually, the center space is where we really see the opportunity for brands.
Tell them about your products and what they do and why they're better and why people should believe in you as a brand.
Essentially, what we've seen is consumers and shoppers becoming really, really smart.
Every piece of research that we've done over the last decade shows that people consume more information than ever before about everything, but also all of their purchases.
And they're okay with it, too.
That's the thing, too, is that brands don't have to pretend like they're not.
We've actually seen an increase in people accepting advertisement as a useful source of information.
They get the exchange, but do better.
Tell me more.
I would agree with you.
At the end of the day, people, the way our brains work, we do neuroscience.
Turns out half the reason we like our spouses is because we see their face every day.
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