Devora Rogers

Yeah, I would agree with you. At the end of the day, the way our brains work, right? So we do neuroscience, right? And I don't know if you know this, but it turns out half the reason we like our spouses is because we see their face every day.

It's a brain thing. So the next time you get in a fight with your spouse, just be like, am I with you just because I see you every day?

It's a brain thing. So the next time you get in a fight with your spouse, just be like, am I with you just because I see you every day?

It's a brain thing. So the next time you get in a fight with your spouse, just be like, am I with you just because I see you every day?

And that's the same for brands, right? So brands, you wouldn't want to give that up.

And that's the same for brands, right? So brands, you wouldn't want to give that up.

And that's the same for brands, right? So brands, you wouldn't want to give that up.

Yeah, it's a name. It's a logo your brain recognizes. It's a logo or a service that you associate with something good. So if that goes away, I do think it makes it harder for consumers. They'd have to do more work. It's not to say you couldn't. And I do think category matters a lot. And if everybody could do what he's suggesting can be done, cool. But I don't know that everybody has that benefit.

Yeah, it's a name. It's a logo your brain recognizes. It's a logo or a service that you associate with something good. So if that goes away, I do think it makes it harder for consumers. They'd have to do more work. It's not to say you couldn't. And I do think category matters a lot. And if everybody could do what he's suggesting can be done, cool. But I don't know that everybody has that benefit.

Yeah, it's a name. It's a logo your brain recognizes. It's a logo or a service that you associate with something good. So if that goes away, I do think it makes it harder for consumers. They'd have to do more work. It's not to say you couldn't. And I do think category matters a lot. And if everybody could do what he's suggesting can be done, cool. But I don't know that everybody has that benefit.

I'll play for second. I'll play for second.

I'll play for second. I'll play for second.

I'll play for second. I'll play for second.

Honestly, like I'm pretty competitive.

Honestly, like I'm pretty competitive.

Honestly, like I'm pretty competitive.

Or even like 5%. Like being top 5% pays the bills.

Or even like 5%. Like being top 5% pays the bills.

Or even like 5%. Like being top 5% pays the bills.

You know, like, well, I mean, think about all the places in our lives where we make left turns.