Devora Rogers

speaker
454 appearances 2 recordings 1 series first heard Mar 2025 last heard 3 Jul

Devora Rogers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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Is it yellow?
Fine.
My father-in-law's like that.
Doesn't care.
Maybe if there's like a flavor, he might splurge, but otherwise it's just like yellow mustard is sufficient.
And then there are mustard aficionados, mustard sommeliers.
And they're going to know every little thing.
They're going to do little tastings.
There are in every category, mustard aficionados.
You may not be an aficionado in one category in your life, but randomly in another, you might be.
Even among people who consistently choose value, I'm somebody that chooses like, I'm like, oh, is there a more expensive price that I can pay?
I'll do that.
But there are people that are the opposite.
And it doesn't matter if they're wealthy or not.
They're going to consistently choose the value option.
We tend to leave out a lot of the people that are choosing the value option in our research because they tend to not be very interesting.
But I guarantee you, whoever they are, one thing in their life, most likely, unless they're just like a total weirdo, they have something that they really want to be higher quality premium education.
And for that, they're willing to do the research.
They're willing to do the looking and they might be harder or easier to move.
So that's the other thing is that this promiscuity means that there are a whole group of people who are just promiscuous and they might be amazing to initially grow your brand because let's say they become obsessed with a direct to consumer underwear brand.
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