Devora Rogers

You know, like, well, I mean, think about all the places in our lives where we make left turns.

You know, like, well, I mean, think about all the places in our lives where we make left turns.

You know, yeah, it depends. Right. It depends. Mustard is a category that I like talking about.

You know, yeah, it depends. Right. It depends. Mustard is a category that I like talking about.

You know, yeah, it depends. Right. It depends. Mustard is a category that I like talking about.

And the reason I like talking about mustard is that. There are people that don't care at all. They're like, I just give me the gravy pond or give me the cheapest that I don't care. Is it yellow mustard?

And the reason I like talking about mustard is that. There are people that don't care at all. They're like, I just give me the gravy pond or give me the cheapest that I don't care. Is it yellow mustard?

And the reason I like talking about mustard is that. There are people that don't care at all. They're like, I just give me the gravy pond or give me the cheapest that I don't care. Is it yellow mustard?

My father-in-law is like that. Doesn't care. You know, maybe if there's like a flavor, he might splurge, but otherwise it's just like yellow mustard is sufficient. And then there are mustard aficionados like, you know, mustard sommeliers. And they're going to know every little thing. They're going to do little tastings. Right. Right. So there are in every category mustered aficionados.

My father-in-law is like that. Doesn't care. You know, maybe if there's like a flavor, he might splurge, but otherwise it's just like yellow mustard is sufficient. And then there are mustard aficionados like, you know, mustard sommeliers. And they're going to know every little thing. They're going to do little tastings. Right. Right. So there are in every category mustered aficionados.

My father-in-law is like that. Doesn't care. You know, maybe if there's like a flavor, he might splurge, but otherwise it's just like yellow mustard is sufficient. And then there are mustard aficionados like, you know, mustard sommeliers. And they're going to know every little thing. They're going to do little tastings. Right. Right. So there are in every category mustered aficionados.

You may not be an aficionado in one category in your life, but randomly in another, you might be. And even among people who consistently choose value over – I'm somebody that chooses like – I'm like, oh, is there a more expensive price that I can pay? I'll do that.

You may not be an aficionado in one category in your life, but randomly in another, you might be. And even among people who consistently choose value over – I'm somebody that chooses like – I'm like, oh, is there a more expensive price that I can pay? I'll do that.

You may not be an aficionado in one category in your life, but randomly in another, you might be. And even among people who consistently choose value over – I'm somebody that chooses like – I'm like, oh, is there a more expensive price that I can pay? I'll do that.

Yeah, please do. But there are people that are the opposite who are – and it doesn't matter if they're wealthy or not, right? That they're going to consistently choose the value option. Yeah. We tend to leave out a lot of the people that are choosing the value option in our research because they tend to not be very interesting.

Yeah, please do. But there are people that are the opposite who are – and it doesn't matter if they're wealthy or not, right? That they're going to consistently choose the value option. Yeah. We tend to leave out a lot of the people that are choosing the value option in our research because they tend to not be very interesting.

Yeah, please do. But there are people that are the opposite who are – and it doesn't matter if they're wealthy or not, right? That they're going to consistently choose the value option. Yeah. We tend to leave out a lot of the people that are choosing the value option in our research because they tend to not be very interesting.

But I guarantee you, whoever they are, one thing in their life, most likely, unless they're just like a total weirdo, they have something that they really want to be higher quality premium. And for that, they're willing to do the research. They're willing to do the looking and they might be harder or easier to move. So that's the other thing. Yeah. Yeah.

But I guarantee you, whoever they are, one thing in their life, most likely, unless they're just like a total weirdo, they have something that they really want to be higher quality premium. And for that, they're willing to do the research. They're willing to do the looking and they might be harder or easier to move. So that's the other thing. Yeah. Yeah.

But I guarantee you, whoever they are, one thing in their life, most likely, unless they're just like a total weirdo, they have something that they really want to be higher quality premium. And for that, they're willing to do the research. They're willing to do the looking and they might be harder or easier to move. So that's the other thing. Yeah. Yeah.