Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
People become obsessed early on.
They're the explorers.
They're the ones finding new things.
They're evangelizing.
And they are the ones that you can lose very easily.
So you kind of have to know at every stage of building your business, the idea that you could just have loyal people that'll stay with you and that's everyone is just no longer true.
You have to sort of plan for, okay, I'm going to have these people that are going to come in.
They might help me build my brand early on, but then they're going to defect because that's what they do.
And then I've got to get the other people to fill up the back so that we don't completely lose when the explorers and promiscuous folks go away.
Years ago, I did a call with someone who was very senior at the milk board.
The call went very poorly.
She had seen the work that we did with Google, the zero moment of truth work.
And she's like, I want that, but I don't believe that people are doing a lot of different searching and researching and sources using a lot of different sources for milk.
Milk is an everyday household item.
And I tried to convince her on the call.
I was like, listen, I know you think that.
And for a lot of people it is, but even if for 15, 20% of people, it starts to shift.
What's that going to look like?
She didn't believe me.
The call went poor.
Showing 121–140 of 454 · page 7 of 23
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