Devora Rogers

speaker

454 appearances 2 recordings 1 series first heard Mar 2025 last heard 3 Jul

Devora Rogers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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Right About Now - Legendary Business Advice · Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing · 3 Jul 2026 podcast

There's another one called Recollective.

And, you know, for a relatively small sum, $20,000, $30,000, you can send out real people into the real world and find out how they're responding to your product or service or stores.

30 people, that's not the same as 1,000.

But you know what?

If you work in research, the truth is after about 12 or 18, you start hearing a lot of the same things.

What might they be?

Honestly, podcasts are pretty amazing.

We've been tracking podcasts for 15 years and for a long time, they were down there with the dust bunnies.

Nobody used them.

They weren't driving influence.

I would say about by about 30 to 40% of the population.

So there's people that don't use them fine, but there's a decent audience that is really listening and really attuned and they really love the hosts.

And so that can be a very powerful channel for brands.

And a lot of brands have worried that podcasts are not brand safe because you can't control everything that happens.

It's different if it's like a bigoted show.

But if it's just like bad language, consumers don't care.

Yeah, same.

Especially on Fridays.

There's a lot of podcasters that use codes and that kind of thing.

That gives you an opportunity to know what's working.

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