Devora Rogers

And Google was having trouble convincing brands that people would buy things online. It's hard to believe that was like 13 years ago. 13 years ago, clients did not believe people would buy things online. Okay. So let's just how quickly things have moved.

And Google was having trouble convincing brands that people would buy things online. It's hard to believe that was like 13 years ago. 13 years ago, clients did not believe people would buy things online. Okay. So let's just how quickly things have moved.

And, you know, Google who's, you know, however many trillion dollar company right now, you know, I don't think that most of their sales guys are making decks anymore, slide decks that they have to like, you know, get themselves a meeting with the client. Like people are like, yeah, generally Google delivers results. But at that time the sales guys had to go in, they had to look sharp.

And, you know, Google who's, you know, however many trillion dollar company right now, you know, I don't think that most of their sales guys are making decks anymore, slide decks that they have to like, you know, get themselves a meeting with the client. Like people are like, yeah, generally Google delivers results. But at that time the sales guys had to go in, they had to look sharp.

And, you know, Google who's, you know, however many trillion dollar company right now, you know, I don't think that most of their sales guys are making decks anymore, slide decks that they have to like, you know, get themselves a meeting with the client. Like people are like, yeah, generally Google delivers results. But at that time the sales guys had to go in, they had to look sharp.

They had to have nice shoes and they had to go in in person. And they had to say, you know, we have this offering called search and we're starting to see that people are interested in buying things online and they're doing research. And even if they don't buy it online attribution, they appear to be looking and we think that they are then buying it later elsewhere.

They had to have nice shoes and they had to go in in person. And they had to say, you know, we have this offering called search and we're starting to see that people are interested in buying things online and they're doing research. And even if they don't buy it online attribution, they appear to be looking and we think that they are then buying it later elsewhere.

They had to have nice shoes and they had to go in in person. And they had to say, you know, we have this offering called search and we're starting to see that people are interested in buying things online and they're doing research. And even if they don't buy it online attribution, they appear to be looking and we think that they are then buying it later elsewhere.

And clients are like, nah, what are you talking about? Nobody's going to buy laundry detergent online. They're just not going to do it. Well, our research proved that they were. And it became a study that was called ZMOT. And it went global. People started for a while were hiring directors of ZMOT. And they turned it into a case study, a major thought leadership initiative.

And clients are like, nah, what are you talking about? Nobody's going to buy laundry detergent online. They're just not going to do it. Well, our research proved that they were. And it became a study that was called ZMOT. And it went global. People started for a while were hiring directors of ZMOT. And they turned it into a case study, a major thought leadership initiative.

And clients are like, nah, what are you talking about? Nobody's going to buy laundry detergent online. They're just not going to do it. Well, our research proved that they were. And it became a study that was called ZMOT. And it went global. People started for a while were hiring directors of ZMOT. And they turned it into a case study, a major thought leadership initiative.

And what that taught me is, first of all, never be too certain about results. what the future looks like. Because if, if, you know, 12 years ago, people were like, nobody's going to buy laundry detergent online. Look where we are. I mean, I haven't bought laundry detergent in a store, in a store myself, pick it up off the shelf. I don't, why would I do that?

And what that taught me is, first of all, never be too certain about results. what the future looks like. Because if, if, you know, 12 years ago, people were like, nobody's going to buy laundry detergent online. Look where we are. I mean, I haven't bought laundry detergent in a store, in a store myself, pick it up off the shelf. I don't, why would I do that?

And what that taught me is, first of all, never be too certain about results. what the future looks like. Because if, if, you know, 12 years ago, people were like, nobody's going to buy laundry detergent online. Look where we are. I mean, I haven't bought laundry detergent in a store, in a store myself, pick it up off the shelf. I don't, why would I do that?

So it taught me to be humble about what the future holds. And also that if you whether you're a big company or a midsize company, you've got to do the work to show up with the thought leadership, the data that says, here's what we're seeing. Will you take will you take a risk on me? And then if it works, turn it into a massive thought leadership thing that you take around and give out.

So it taught me to be humble about what the future holds. And also that if you whether you're a big company or a midsize company, you've got to do the work to show up with the thought leadership, the data that says, here's what we're seeing. Will you take will you take a risk on me? And then if it works, turn it into a massive thought leadership thing that you take around and give out.

So it taught me to be humble about what the future holds. And also that if you whether you're a big company or a midsize company, you've got to do the work to show up with the thought leadership, the data that says, here's what we're seeing. Will you take will you take a risk on me? And then if it works, turn it into a massive thought leadership thing that you take around and give out.

And I speak a lot about thought leadership. And I think that brands are wise to do the research and then where they can figure out how to tell that story publicly in a way that makes them look great.

And I speak a lot about thought leadership. And I think that brands are wise to do the research and then where they can figure out how to tell that story publicly in a way that makes them look great.

And I speak a lot about thought leadership. And I think that brands are wise to do the research and then where they can figure out how to tell that story publicly in a way that makes them look great.