Devora Rogers

speaker

454 appearances 2 recordings 1 series first heard Mar 2025 last heard 3 Jul

Devora Rogers’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

newest first · ▶ plays the moment

We're seeing creators do that.

Creators are certainly having a moment.

I'm a little bit worried about creators with the growth of AI because I worry that it could kind of turn things into slop.

That's not going to be good for consumers or brands, but that's an aside.

You have to live with some level of uncertainty.

You're never going to know everything.

You just never will.

But you can find out a lot.

Let's say you're throwing money at TV and radio and podcasts and 10 other things.

We do a study where we then ask people, what sources did you use before making a purchase?

And we only talk to people who actually made the purchase.

So these aren't in tenders.

These aren't random consumers.

They actually bought the thing that our brand is selling.

And if we see that TV is just really low, not a lot of people are using it, but it's really influential.

We take it.

Or another one that we see a lot, like people kind of make fun of catalogs.

Do you know catalogs are like actually not so bad.

Not a lot of people use them, but the people that do, they buy shit.

Really influential.

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