Devora Rogers

A lot because, well, so we've been doing it for 12, 13 years and we have norms and stuff, right? So we have watched the fortunes rise and fall of various media types. You know, like we saw where radio was increasing and then falling and going over to streaming and then, you know, newspaper, you know, that have watched that decline, have watched podcasting grow.

A lot because, well, so we've been doing it for 12, 13 years and we have norms and stuff, right? So we have watched the fortunes rise and fall of various media types. You know, like we saw where radio was increasing and then falling and going over to streaming and then, you know, newspaper, you know, that have watched that decline, have watched podcasting grow.

A lot because, well, so we've been doing it for 12, 13 years and we have norms and stuff, right? So we have watched the fortunes rise and fall of various media types. You know, like we saw where radio was increasing and then falling and going over to streaming and then, you know, newspaper, you know, that have watched that decline, have watched podcasting grow.

And we have about 50 sources that we've been tracking since that time, whether they're increasing, decreasing, growing in influence, that kind of thing. And what has happened is just that consumers are using more information than ever before. There are categories where they might use less. Fine. But on the whole, if they're going to go buy an expensive workout machine or plan a trip to Italy...

And we have about 50 sources that we've been tracking since that time, whether they're increasing, decreasing, growing in influence, that kind of thing. And what has happened is just that consumers are using more information than ever before. There are categories where they might use less. Fine. But on the whole, if they're going to go buy an expensive workout machine or plan a trip to Italy...

And we have about 50 sources that we've been tracking since that time, whether they're increasing, decreasing, growing in influence, that kind of thing. And what has happened is just that consumers are using more information than ever before. There are categories where they might use less. Fine. But on the whole, if they're going to go buy an expensive workout machine or plan a trip to Italy...

they're going to, they're going to spend a lot of time because now here's the thing is that now searching and being online as you research is like a form of entertainment. Do you know, it's like, it's just an activity. You could listen to a podcast, you could read a book or you could like plan your next purchase that you get excited about.

they're going to, they're going to spend a lot of time because now here's the thing is that now searching and being online as you research is like a form of entertainment. Do you know, it's like, it's just an activity. You could listen to a podcast, you could read a book or you could like plan your next purchase that you get excited about.

they're going to, they're going to spend a lot of time because now here's the thing is that now searching and being online as you research is like a form of entertainment. Do you know, it's like, it's just an activity. You could listen to a podcast, you could read a book or you could like plan your next purchase that you get excited about.

And depending how research oriented you are or neurotic, um, you might do, you might, you might read hundreds of minutes of things, um, Did I answer your question?

And depending how research oriented you are or neurotic, um, you might do, you might, you might read hundreds of minutes of things, um, Did I answer your question?

And depending how research oriented you are or neurotic, um, you might do, you might, you might read hundreds of minutes of things, um, Did I answer your question?

Well, and to that point, a lot of, you know, we talked about attribution. Attention is another one that has been a real topic of interest, right? So everyone said, okay, fine, fine, fine. We don't know all the attribution answers, but we're going to figure out attention. We're going to see where they're looking.

Well, and to that point, a lot of, you know, we talked about attribution. Attention is another one that has been a real topic of interest, right? So everyone said, okay, fine, fine, fine. We don't know all the attribution answers, but we're going to figure out attention. We're going to see where they're looking.

Well, and to that point, a lot of, you know, we talked about attribution. Attention is another one that has been a real topic of interest, right? So everyone said, okay, fine, fine, fine. We don't know all the attribution answers, but we're going to figure out attention. We're going to see where they're looking.

And so they did a whole bunch of stuff with eye tracking and are they looking, whatever. Well, it turns out that you can be attending something without looking at it. You can be attending something and looking at it and your brain can still be thinking about something else entirely. Yeah. And that does brands no good. And so what we want to look at is how emotionally engaged our folks.

And so they did a whole bunch of stuff with eye tracking and are they looking, whatever. Well, it turns out that you can be attending something without looking at it. You can be attending something and looking at it and your brain can still be thinking about something else entirely. Yeah. And that does brands no good. And so what we want to look at is how emotionally engaged our folks.

And so they did a whole bunch of stuff with eye tracking and are they looking, whatever. Well, it turns out that you can be attending something without looking at it. You can be attending something and looking at it and your brain can still be thinking about something else entirely. Yeah. And that does brands no good. And so what we want to look at is how emotionally engaged our folks.

And so we do that through using Scosche devices or essentially like Apple watches, sport watches. And we can tell somebody's variable heart rate variability that tells us their oxytocin is spiking in their body and sending them signals that it makes them more likely to do something in the future. And I think that's incredibly powerful.

And so we do that through using Scosche devices or essentially like Apple watches, sport watches. And we can tell somebody's variable heart rate variability that tells us their oxytocin is spiking in their body and sending them signals that it makes them more likely to do something in the future. And I think that's incredibly powerful.