Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
So we're looking at things through the lens of how many people are using it.
And we can find that out through research.
And how influential is it?
And we can find that out through research.
And then like we can hook that together with other attribution models to say, you know what, let's plus up the catalogs or the TV isn't showing up in some of our other stuff, but let's plus it up because consumers, a thousand of them, 80% are saying it worked.
People like to write that off.
Cousin Eddie matters.
If Cousin Eddie bought from you and demonstrated any aspect of being an evangelist or somebody who's really excited about the product.
Give Cousin Eddie some codes.
Give him some ways to get other people on board.
Cousin Eddie is great.
We'll take him.
It's like choosing among my children or my favorite poems.
It's really tough, Ryan.
But the one that's been most enduring and I think for me is a really good B2B case study that brands can continue to learn from is about in 2012, Google came to us.
I was working at the time at the IPG Media Lab.
Google was having trouble convincing brands that people would buy things online.
Clients did not believe people would buy things online.
Google, who's however many trillion dollar company right now, I don't think that most of their sales guys are making decks anymore, slide decks that they have to get themselves a meeting with the client.
People are like, yeah, generally Google delivers results.
Showing 241–260 of 454 · page 13 of 23
← Previous
Next →