Devora Rogers

And so we do that through using Scosche devices or essentially like Apple watches, sport watches. And we can tell somebody's variable heart rate variability that tells us their oxytocin is spiking in their body and sending them signals that it makes them more likely to do something in the future. And I think that's incredibly powerful.

I bet your immersion. That's the that's the measure. I bet it's through the roof. It's usually on a scale of zero to 100 and anything over 50 starts to get our attention. Yeah, you're probably I mean, because money's on the line, your emotions are on the line. I would love you can download the app. It's called Immersion Tuesday. They have another consumer one, too.

I bet your immersion. That's the that's the measure. I bet it's through the roof. It's usually on a scale of zero to 100 and anything over 50 starts to get our attention. Yeah, you're probably I mean, because money's on the line, your emotions are on the line. I would love you can download the app. It's called Immersion Tuesday. They have another consumer one, too.

I bet your immersion. That's the that's the measure. I bet it's through the roof. It's usually on a scale of zero to 100 and anything over 50 starts to get our attention. Yeah, you're probably I mean, because money's on the line, your emotions are on the line. I would love you can download the app. It's called Immersion Tuesday. They have another consumer one, too.

And you could just track and see that number that your brain, your brain on on sports cards.

And you could just track and see that number that your brain, your brain on on sports cards.

And you could just track and see that number that your brain, your brain on on sports cards.

My daughter sometimes does that for me. She'll put on like a fake little focus group, and she's only 10. But she's been, and she knows, and she always serves snacks. So that's, I'm like, okay.

My daughter sometimes does that for me. She'll put on like a fake little focus group, and she's only 10. But she's been, and she knows, and she always serves snacks. So that's, I'm like, okay.

My daughter sometimes does that for me. She'll put on like a fake little focus group, and she's only 10. But she's been, and she knows, and she always serves snacks. So that's, I'm like, okay.

I'm very ornery about the purchase cycle, I got to tell you. And the reason I'm ornery is because, yeah, it still exists. You still have to get from A to B to C to D. But it doesn't happen in this neat, tidy little order. So when we do path to purchase studies, and we do quite a number of them, I have to, I try to break it to clients.

I'm very ornery about the purchase cycle, I got to tell you. And the reason I'm ornery is because, yeah, it still exists. You still have to get from A to B to C to D. But it doesn't happen in this neat, tidy little order. So when we do path to purchase studies, and we do quite a number of them, I have to, I try to break it to clients.

I'm very ornery about the purchase cycle, I got to tell you. And the reason I'm ornery is because, yeah, it still exists. You still have to get from A to B to C to D. But it doesn't happen in this neat, tidy little order. So when we do path to purchase studies, and we do quite a number of them, I have to, I try to break it to clients.

I'm like, I'm not going to give you your nice little neat little thing. And oftentimes they're like, but I want the, I want the, I want the graphic that shows the one thing to the next. So, you know, sometimes I give in and I'll give them their little path to purchase, purchase funnel. But what you have to know is that whole huge other things, galaxies of things are happening outside of that.

I'm like, I'm not going to give you your nice little neat little thing. And oftentimes they're like, but I want the, I want the, I want the graphic that shows the one thing to the next. So, you know, sometimes I give in and I'll give them their little path to purchase, purchase funnel. But what you have to know is that whole huge other things, galaxies of things are happening outside of that.

I'm like, I'm not going to give you your nice little neat little thing. And oftentimes they're like, but I want the, I want the, I want the graphic that shows the one thing to the next. So, you know, sometimes I give in and I'll give them their little path to purchase, purchase funnel. But what you have to know is that whole huge other things, galaxies of things are happening outside of that.

And so the way that we like to kind of envision it is almost like as if there's a room full of balloons. And that is everyone's sort of attention and engagement. And some of those balloons rise and fall. Some of them are bigger, some of them.

And so the way that we like to kind of envision it is almost like as if there's a room full of balloons. And that is everyone's sort of attention and engagement. And some of those balloons rise and fall. Some of them are bigger, some of them.

And so the way that we like to kind of envision it is almost like as if there's a room full of balloons. And that is everyone's sort of attention and engagement. And some of those balloons rise and fall. Some of them are bigger, some of them.

And that's kind of how I like to think about it rather than like a neat little tidy thing, because our research shows that less than 5% and it's actually less than 1% ever do things in the same order in the same way. It's just, there's too many things. It's there's trillions of combinations.