Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
But at that time, the sales guys had to go in, they had to look sharp, they had to have nice shoes and they had to go in in person.
And they had to say, you know, we have this offering called search and we're starting to see that people are interested in buying things online and they're doing research.
And even if they don't buy it online attribution, they appear to be looking and we think that they are then buying it later elsewhere.
And clients are like, nah, what are you talking about?
Nobody's going to buy laundry detergent online.
They're just not going to do it.
Well, our research proved that they were.
And it became a study that was called ZMOT.
And it went global.
People started for a while were hiring directors of ZMOT.
And they turned it into a case study, a major thought leadership initiative.
And what that taught me is, first of all, never be too certain about results.
what the future looks like.
Because 12 years ago, people were like, nobody's going to buy laundry detergent online.
Look where we are.
I haven't bought laundry detergent in a store, in a store myself, pick it up off the shelf.
Why would I do that?
So it taught me to be humble about what the future holds.
And also, whether you're a big company or a midsize company, you've got to do the work to show up within
the thought leadership, the data that says, here's what we're seeing.
Showing 261–280 of 454 · page 14 of 23
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