Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Will you take a risk on me?
And then if it works, turn it into a massive thought leadership thing that you take around and give out.
And I speak a lot about thought leadership.
And I think that brands are wise to do the research and then where they can figure out how to tell that story publicly in a way that makes them look great.
A lot.
We've been doing it for 12, 13 years and we have norms and stuff, right?
So we have watched the fortunes rise and fall of various media types.
We saw where radio was increasing and then falling and going over to streaming and then newspaper have watched that decline, have watched podcasting grow dramatically.
And we have about 50 sources that we've been tracking since that time, whether they're increasing, decreasing, growing in influence, that kind of thing.
And what has happened is just that consumers are using more information than ever before.
There are categories where they might use less.
Fine.
But on the whole, if they're going to go buy an expensive workout machine or plan a trip to Italy, they're going to spend a lot of time because now here's the thing is that now searching and being online as you research is like a form of entertainment.
It's just an activity.
You could listen to a podcast, you could read a book, or you could plan your next purchase that you get excited about.
And depending how research-oriented you are or neurotic, you might read hundreds of minutes of things.
Did I answer your question?
We talked about attribution.
Attention is another one that has been a real topic of interest.
Everyone said, okay, fine, fine, fine.
Showing 281–300 of 454 · page 15 of 23
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