Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
We don't know all the attribution answers, but we're going to figure out attention.
We're going to see where they're looking.
And so they did a whole bunch of stuff with eye tracking and are they looking, whatever.
Well, it turns out that you can be attending something without looking at it.
You can be attending something and looking at it and your brain can still be thinking about something else entirely.
And that does brands no good.
What we want to look at is how emotionally engaged our folks are.
And so we do that through using scotch devices or essentially like Apple watches, sport watches.
And we can tell somebody's variable heart rate variability that tells us their oxytocin is spiking in their body and sending them signals that it makes them more likely to do something in the future.
And I think that's incredibly powerful.
I bet your immersion, that's the measure.
I bet it's through the roof.
It's usually on a scale of zero to a hundred and anything over 50 starts to get our attention because money's on the line.
Your emotions are on the line.
You can download the app.
It's called Immersion Tuesday.
And they have another consumer one too.
And you could just track and see.
That would be the number that your brain.
Which puts your brain on sports cards.
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