Devora Rogers

speaker

454 appearances 2 recordings 1 series first heard Mar 2025 last heard 3 Jul

Devora Rogers’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Right About Now - Legendary Business Advice · Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing · 3 Jul 2026 podcast

I love it.

My daughter sometimes does that for me.

She'll put on like a fake little focus group and she's only 10.

She always serves snacks.

So that's like, okay.

I'm very ornery about the purchase cycle.

I got to tell you.

And the reason I'm ornery is because, yeah, it still exists.

You still have to get from A to B to C to D, but it doesn't happen in this neat, tidy little order.

So when we do path to purchase studies, and we do quite a number of them, I try to break it to clients.

I'm like, I'm not going to give you your nice little neat little thing.

And oftentimes they're like, but I want the graphic that shows the one thing to the next.

Sometimes I give them their little path to purchase funnel.

But what you have to know is that whole huge other things, galaxies of things are happening outside of that.

And so the way that we like to kind of envision it is almost like as if there's a room full of balloons.

And that is everyone's sort of attention and engagement.

And some of those balloons rise and fall.

Some of them are bigger, some of them.

And that's kind of how I like to think about it rather than like a neat little tidy thing, because our research shows that less than five percent and it's actually less than one percent ever do things in the same order in the same way.

It's just there's too many things.

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