Devora Rogers
speaker
454 appearances
2 recordings
1 series
first heard Mar 2025
last heard 3 Jul
Devora Rogers’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
It's there's trillions of combinations.
Yeah, absolutely.
Thank you.
It's been fun to be with you.
Thanks so much, Ryan.
Great to be here.
We've got a Substack, Alter Agents.
You can find us on Substack.
That's kind of where we're writing right now.
We shared a little bit about what it was like.
Thanks so much.
Nothing reveals opportunities and challenges in the way that talking to humans does. It just doesn't. We feel that brands have to put in the work and ultimately get answers from real people dealing with real challenges that either your company can or cannot solve.
Hey, how's it going, Ryan? Good to be with you.
Yeah, we're a we're a full service research shop. So research shops tend to be a little bit different than ad agencies.
Our offices aren't as cool. We got rid of our office during the pandemic, which has been great. We're fully remote and the team loves it. And it's given us access to amazing talent all over the U.S. But yeah, we have a little I came from that agency world. So we have a little ad agency in us. You know, we give off one day a month just because I feel like that's an ad agency thing.
I'm going to give you the German answer, which is jein. Yes and no. Look, if you enjoy traveling and going and having shitty food in a back room while people talk about things for days on end, then you might do focus groups. And some people still do that. But honestly, we have moved to virtual focus groups because you get better respondents. Yeah.
Um, you know, people just don't want to leave their houses right now. So it's like, if we do a focus group in LA, getting people on time in, you know, at four o'clock in the afternoon, traffic's bad. It's just really hard. Um, so we do them, but I would say judiciously and more and more, we're moving to something we call mobile ethnographies.
They've also been called selfnographies, which is really freaking cool.
Yeah. No, I mean, I feel like that I have that same feeling that you have when I look at my clients who handle, let's say, CPG brand marketing in a space where you've got to compete on Amazon. You've got to figure out TikTok. You've got I mean, like to me, that's now brain science.
And so we actually literally do brain science to understand because the amount of channels that people can be in, the importance of being offline, online, you know, a mix of both, you know, dealing with private label, like it is rough.
Showing 341–360 of 454 · page 18 of 23
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