Dhru Purohit

Going back to your own story of founding the company, give us a little bit of insight of like, what was the first product, suite of products where you made it and you were like, okay, we are onto something.

Yeah, and for those that are not familiar or haven't heard my ads about Branch Basics before or heard me talking about in the newsletter, you have a concentrate.

You use that at different levels of dilution to basically create all sorts of different products inside the house.

I don't think I've used that yet, but I'm excited to try it out.

And just to pull this thread a little bit more, like, how is this concentrate, like, it can do this stuff, and also, like, what is it?

Amazing.

All right.

You know, we touched on a bunch of different categories, but just as we're looking at this and we're zooming out a little bit, big picture, if there's an opportunity to splurge, right?

So now we're into the sort of professional side of the podcast, right?

We're trying to make things super accessible for most people.

Now we're into the part of it where there is part of me sometimes where I approach my life.

Like some people watch sports, right?

I don't watch a lot of sports.

I like playing sports, but a version of that for me in my own life is like, I like trying different devices and gadgets and other things.

And it's not something that everybody has to do, but I'll try it and I'll see, wow, is this something that makes me feel better?

For example, in my studio, I have a monitor that's always telling me the air quality and

Not just for toxic purposes, although it does look at VOCs and other things, but also, you know, we're in a closed room.

And even though we keep the fan running, I know that if the carbon dioxide in the room is too high, I'm not going to be as sharp for the interview.

It's harder for me to think.

I have an air purifier.