Di Foster

So it has been quite a big year.

Hence probably why you've had a few uppercuts from me because I could see this coming.

But that's okay.

We're still friends and we're still sitting here.

So that's good.

So it has been a big year.

For me, a couple of the reflections on this year is like one of the key ones was almost for the first six months trying to convince you guys that sales was the most important lever of the business.

It is interesting when we come and have our own business that like when you build it up, you end up doing, you know, anything in the business.

You can sell, you can, you know, you can edit, you can record, you can do all of these things.

But you get to a point where while you can do anything, you can't do everything.

But if we get the right amount of sales, then we can also build the team as well, can't we?

Totally.

Yeah.

Sorry.

So tell me that again.

You think that 2026 is about deepening the relationship with those partners so that it's not just us.

And we've talked about this.

It's less about sales and it's more about relationship partnerships.

I think that that's one part of it.

And I think in doing that, then it's also that team element, isn't it?