Dianna Booher

And in effect, you are trusting them to come alongside you and build on the idea at the form of trust.

And it also helps you persuade because when people buy into it and they contribute and help build something, they can be much more committed to it.

The reason people don't do that a lot of times is because they don't want to give away credit.

My idea was, and they coined the whole thing for themselves, that as I interviewed people, so they've got the, they recall it.

said that they preferred to have people collaborate that they doesn't get greek love it's high consuming uh

You know, people argue over whose idea it was.

If it's in there, it could say this is where we're going.

Well, people know they can always change things or give me their ideas or give me feedback.

I mean, they're always excuses for not collaborating.

But it's a huge thing when people don't accept or you're not persuasive if you don't allow collaboration.

Well, it's very difficult to rebuild trust.

The key thing that you have to do is to let them see you in different situations with different people.

And it takes a long time.

It takes you years to build it, and you can lose it in seconds.

But they can just see you in one inconsistent situation.

So they just have to see you in many different situations over a long period of time to rebuild it.

That's the bad news.

You know, one of the things, that's the reason I call these sensibles really beauty counterintuitive.

And it couldn't get no better at the outset.

I guess one of the things that was really intriguing to me when I did the research for this, and a lot of this, the way it differed from some of my previous books, is that I based this on a lot of research, going back to primary research that...