Dianna Booher

And when you start answering that question that way for your colleagues and other divisions, for your clients, then they'll start seeing you that way as if you know what's going on for that client, for your suppliers, for...

for the general person who you talk with, your colleagues.

You really want to do that when you respond to clients because you want to position your organization as understanding their business.

You want to say, you know, we're working on this new product or, you know, this new service, and here's what key problems it solves.

And this is the outcome that will serve you when we get it done.

And then you're perceived as a leader in your field, in your industry, right?

So that's a key, key kind of answer you want to give to clients when they ask you.

Well, if you were going to paint your house, you don't just go get a spray gun and let me paint a little bit on the back of the house and a little bit on the front of the house and a little bit here in the kitchen area.

And maybe I'll come inside and paint a room before I get too tired.

That's what people sometimes though do on social media.

They don't really have a strategy.

What am I trying to do?

So they do a few posts on Facebook and they send out a few tweets.

You need to have a strategy.

What am I trying to do with my social media?

Am I trying to drive people to my own website?

Do I want them to read my blog and then sign up for my e-zine?

What is your strategy?

And then based on that strategy, do I want people to always sign up for my podcast?

Is that what I'm trying to get them to do?