Dianna Booher

Do I want them to get a sample product and try it?

And then if that's the goal, how do I use social media to get them to come to the website and try this sample product or sign up for appointments, etc.

?

Get the strategy and then decide what channels that you want.

Do you only want to be on Facebook?

Do you only want to be and use Twitter?

Usually just one or two of those platforms do you want to get on and master those.

Once you decide what one or two platforms, master those, know what you're doing there, and then be consistent on those, consistently with a message that is about what you're doing.

Then engage people there.

Listen to what they're saying and talk back and build your relationships there.

That's what I'm talking about rather than just having a ad hoc whatever I feel like that day.

That's spray painting and you don't want to do it.

Now, you do want to make a personal connection.

You do say something personally so they get to know you.

In general, people now have to take responsibility for their own career development.

It's not another thing that you add to your to-do list, no matter what age.

What you can do as a leader, no matter your age, is to help people understand that they are accountable for their own career development.

If you're a salesperson out there, you're responsible for your own development.

But the way you can do that is to always let your manager, whoever you're reporting to, understand that you know you're responsible, but look for opportunities to catch what I call in the book, mentoring moments.

And as a leader, it doesn't have to be a 30-minute session.