Diego 'Yung Pueblo' Perez

Tip number one is that you have to be ready to be consistent at a relentless level. There's just no way around it. No one gets big from one post. That's you have a massive celebrity who shares your stuff, that's great. But what's much more valuable is someone who shares your stuff who has 200 people who follow them.

Tip number one is that you have to be ready to be consistent at a relentless level. There's just no way around it. No one gets big from one post. That's just totally an illusion. It's like a bunch of tiny little victories. And even when... you have a massive celebrity who shares your stuff, that's great.

And having a lot of people who have smaller accounts who support you, that feels really key. So I think sometimes we have this idea where if this one giant celebrity shares my stuff, it'll change everything. It really won't. It helps, but it's not everything. So you have to be ready for consistency and then you have to learn what 15 to 20% of your knowledge base is.

But what's much more valuable is someone who shares your stuff who has 200 people who follow them. And having a lot of people who have smaller accounts who support you, that feels really key. So I think sometimes we have this idea where if this one giant celebrity shares my stuff, it'll change everything. It really won't. It helps, but it's not everything.

So you have to be ready for consistency and then you have to learn what 15 to 20% of your knowledge base is. that you feel really good about sharing that connects with an audience and makes that audience excited? Because for each one of us, right? Like I mentioned earlier, like I really love history. I don't write about history. That's not going to excite anybody.

that you feel really good about sharing that connects with an audience and makes that audience excited? Because for each one of us, right? Like I mentioned earlier, like I really love history. I don't write about history. That's not going to excite anybody. I'm also not like a professional at it.

My strength is putting out self-reflective material and I think finding what is your 15, 20% that you want to share and then see if you can turn that into a product.

I'm also not like a professional at it. My strength is putting out self-reflective material and I think finding what is your 15, 20% that you want to share and then see if you can turn that into a product.

I'm trying to be really careful about it. I monetize through selling books. That's how I make my money through the year. And I also, I'm in the process of building businesses as well, which is a different thing. It's almost separate to the Instagram. I can help promote these things, but I'm not directly monetizing through them. So I've never been big on...

selling courses or anything like that, simply because I understand why some people get a bad rep where they sell a course for like 6,000 bucks. Like no, you know, very few people have 6,000 bucks. And then are you really giving them enough value for something that's that expensive?

So to me, I'd rather reach more people and make sure that if I'm ever asking them to pay for anything, that it's the minimum amount because I just rather have more people come. So like if I have an event, I make sure that to buy the ticket, it's the minimum amount. And some cities are more expensive than others. In Boston, the tickets are $39.

In New York City, they're $60 because that's the market. But I'm not charging $200 a ticket or anything like that. I think to me, just especially coming from my background, accessibility has always been really important. And economics is almost the first trend of accessibility where it's like, can you even pay to get in? And the same thing with the sub stack.

If you want to sign up for my paid sub stack, it's $5 a month. And I just rather have more people. And I think what I've learned is that If I give away a lot of good quality things for free, people will be interested in buying the book. I'm getting closer to selling almost 2 million books. And a lot of that is because I give so much away for free on Instagram.

I think if you're always responding to people with tension in your voice, different levels of stress where you're going from really stressed to like a little bit stress. And if you're finding difficulty and the joy of creating, like if you're not really connecting with that joy of creating, because I think that's why a lot of entrepreneurs build businesses.

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