Diego 'Yung Pueblo' Perez

It took time for, I think between 2014 to 2017, that's when I got up to 100,000 followers. It took three years. And then something happened in 2017 where it just really started picking up. And it was a big jump, I think, from 2017 to 20, I would say like 2019, where it got up to like 500,000. And then it just kept growing from there.

That's when I got up to 100,000 followers. It took three years. And then something happened in 2017 where it just really started picking up. And it was a big jump, I think, from 2017 to 20, I would say like 2019, where it got up to like 500,000. And then it just kept growing from there.

I think it was definitely a lot of right place, right time. I was also interested in the topics of self-love. I was also interested in letting go. I wanted to add my part to the conversation. And... I noticed that right off the bat, people are looking for things to share. So if you ever want to grow a page, the main thing that you have to do is just create shareable content.

And that's very different from just taking a picture of your face. People aren't going to share that. Or taking a picture of your trip to Paris. People aren't going to share that. But if you bring forward whatever knowledge you have, whatever... thing that you're reflecting on and you put it together, then there's a chance for people to share it in their story or share it on their grid.

And that's where things really grow. And I think what really kept things growing was the consistency of it. I would post every day, once a day for years. And I think the only day that I skip is Thanksgiving and Mother's Day because everyone's posting. So no one's going to see anything.

And that's where things really grow. And I think what really kept things growing was the consistency of it. I would post every day, once a day for years. And I think the only day that I skip is Thanksgiving and Mother's Day because everyone's posting. So no one's going to see anything. Yeah.

That's when you know that you've created a good piece of content. Because I write poetry a lot less now. Now I just put together whatever my main ideas are or any thoughts that come to mind. I've noticed something that's really interesting is when I release... something on Substack, I'll write an essay, somewhere between like 500 or 800 words, but very quickly I'll share it.

And then people will take that essay and turn it into content. They'll quote you, but then they'll just take pieces of it and then they'll expand on it from their own perspective. And it's like, if you put something out there that inspires someone else to create content, it's good.

Yeah, it even comes down to like changing fonts is a big deal. Like you gotta be really careful because it's part of your brand and that's how people recognize you because they're recognizing you almost subconsciously because there's literally what every one of us experiences on a daily basis is that there's a war on our attention. Everyone is battling for your attention.

So as someone's scrolling, they'll almost like subconsciously quickly recognize, even before they even see your name, they'll like, oh, the font and everything. They're like, oh, this is something that I normally would give five seconds to. And then they give you their time. I even got to the point where I was with a particular font for... I think from 2017 to like 2020.

And then the phone was falling apart. The app that I got the font from, you know, I couldn't get the actual font. And I was like, dang, I just need to let it go. And I had to make the jump. And it took a little while for people to get used to it. But there are always going to be dips. It's fine. It's totally natural. Your algorithm is not going to be

perfect all the time it's going to have highs and lows so you just deal with it and then over time if you're still giving value to the audience they'll respond to that let's hold that thought and take a quick break with our sponsors

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