Dietmar Fischer

It only needs to be convincing.

A face can be copied, a voice can be faked, a writing style can be imitated.

So the old question, does this look real, is no longer enough.

The better question is, can I verify this through another channel?

That is the practical business lesson.

If someone asks for money, sensitive data, passwords, legal approval, or anything risky, do not rely only on a video call, voice note, or email.

Confirm it separately.

Call the person using a known number.

Use an internal approval system.

Ask for a second confirmation.

Yes, it feels slower, but losing $25 million is also quite inconvenient.

For marketers, the lesson is just as important.

AI can create voices, images, avatars, and messages that feel human.

Used honestly, that is useful.

Used dishonestly, it becomes fake Maria, a machine wearing human trust as a costume.

So the rule is simple.

Use AI to support trust, not counterfeit it.

If something is synthetic, do not pretend it is real.

If a voice is AI-generated, do not pass it off as a real person without consent.

If an avatar is fictional, do not present it as an independent expert.