Dietmar Fischer

In Metropolis, the workers are treated almost like parts of the machine.

They keep the city running, but they have little control over their own lives.

That connects directly to today's AI debate.

Will AI help workers by removing boring tasks, or will it be used to monitor them, pressure them, and squeeze more output from fewer people?

That is the real issue.

AI can support human work, or it can make humans feel even more like machine parts.

Lovely choice, really.

One option feels like progress.

The other feels like being managed by a spreadsheet with delusions of grandeur.

For marketers, this matters even more.

Marketing is already about attention, trust, and persuasion.

AI makes those tools faster and sharper.

Used well, it can help explain ideas clearly, create better content, and understand audiences.

Used badly, it can automate manipulation at scale.

So the lesson is not, do not use AI.

That would be nonsense.

The lesson is, do not become the person behind the fake Maria.

Do not use AI to fake trust.

Do not pretend a machine is more human than it is.

Do not use synthetic voices, images or messages to trick people into believing something false.