Dilip Atara

And we really struggled because we

In India, it's not very common to have API-only SaaS platforms.

Getting it to scale has been a difficult proposition.

Today we have 100 plus customers.

The API has been handling hundreds of millions of interactions over the last almost two years.

So we typically would have about 10 to 12 million interactions that happen in a month.

That's a basic unit of cost that we have.

That's correct.

One year back, we actually were lucky to get one or two marquee labels, brands, but working on a proof of concept.

So that's where we were.

We hardly had any revenues because we had completely stopped the innovation software, which was giving us some decent revenues, but not scaling.

After trying it for a few years, we had to- How much revenue was it doing?

For the innovation software, we were doing about $250,000 to $300,000 a year.

Yeah, we continuously were at that level for about two, three years.

And we realized that we are not scaling.

Our realization was nobody wanted a separate platform for driving innovation.

Yeah.

So till last year, we were completely bootstrapped.

I'm an extreme bootstrapper.

I sold the house that I stayed in with my wife and son, moved to a rented place and bootstrapped.