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SaaS Interviews with CEOs, Startups, Founders

Raising $3m Right Now on Back of Slack App Exchange Growth

23 Feb 2021

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 20.318 Dilip Atara

One year back, we actually were lucky to get one or two marquee labels, brands, but working on a proof of concept. So that's where we were. We hardly had any revenues because we had completely stopped the innovation software, which was giving us some decent revenues, but not scaling.

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22.289 - 42.392 Nathan Latka

You are listening to Conversations with Nathan Latka. Now, if you're hearing this, it means you're not currently on our subscriber feed. To subscribe, go to getlatka.com. When you subscribe, you won't hear ads like this one. You'll get the full interviews. Right now, you're only hearing partial interviews.

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43.193 - 49.444 Nathan Latka

And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.

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Chapter 2: What is the company iEngage.ai and what do they do?

49.965 - 74.253 Nathan Latka

Like Eric Wan, 18 months before he took Zoom public. We got to grow faster. Minimum is 100% over the past several years. Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise. Or Looker CEO Frank Bean before Google acquired his company for $2.6 billion. We want to see a real pervasive data culture, and then the rest flows behind that.

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75.054 - 101.938 Nathan Latka

If you'd like to subscribe, go to getlatka.com. There, you'll find a private RSS feed that you can add to your favorite podcast listening tool, along with other subscriber-only content. Now look, I never want money to be the reason you can't listen to episodes. On the checkout page, you'll see an option to request free access. I grant 100% of those requests, no questions asked. Hello, everyone.

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101.978 - 123.61 Nathan Latka

My guest today is Dilip Atara. He is the founder of a company called iEngage.ai. He's an entrepreneur building the company all under a brand called Akon Labs. The company is focused on helping you discover, organize, and reuse knowledge. Dilip, you ready to take us to the top? Yeah. All right. So tell us about the company. What do you guys do and what are you selling?

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125.564 - 152.23 Dilip Atara

Thanks, Nathan, for having me here. Yeah, so ICON basically is based out of a city called Pune in India. And what we do primarily is iEngage, which is an API-based SaaS platform. The focus has been to address this challenge of how do we actually discover knowledge from very unstructured conversations, like the one we are having today.

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152.547 - 168.104 Dilip Atara

If we were to record this or even stream it to iEngage, at the end of this, potentially, iEngage should be able to answer or give you insights in terms of what IconLabs does, iEngage does, and stuff like that.

168.144 - 171.707 Nathan Latka

How much are customers paying for this software per month on average?

173.87 - 178.054 Dilip Atara

The SaaS-based model, we have multiple years that we have.

178.074 - 178.875 Nathan Latka

What's the average?

179.986 - 183.696 Dilip Atara

The average would be a per month subscription would be about $80 a month.

Chapter 3: How much do customers pay for iEngage.ai's software?

672.482 - 673.903 Nathan Latka

Do you like them? Are they doing a good job?

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674.592 - 676.976 Dilip Atara

Yeah, yeah, they're doing a good job.

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676.996 - 685.028 Nathan Latka

Very good. Dilip, I love this. Okay, so you've got a great team that you're building out. You've raised 500K. You're raising more currently. Churn's critical in a SaaS business. What's your churn today?

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687.212 - 698.63 Dilip Atara

We currently have about, like I said, especially with the RF, we are yet to face, because it's not a paid subscription as yet, we are yet to face too much of a churn.

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698.73 - 700.633 Nathan Latka

You have 100 paying customers, right?

701.609 - 708.659 Dilip Atara

That is correct. That is on the iEngage APIs. Not the RF subscription. I understand.

708.679 - 712.084 Nathan Latka

So on the API side then, what does churn look like?

Chapter 4: When was iEngage.ai launched and how did they acquire their first customers?

712.104 - 714.147 Nathan Latka

You can measure that by increase or decrease usage.

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714.828 - 717.111 Dilip Atara

Yeah, we have about 18 to 19%.

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718.373 - 719.795 Nathan Latka

That's monthly churn or annual churn?

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721.337 - 722.098 Dilip Atara

That's an annual churn.

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722.619 - 725.423 Nathan Latka

Oh, got it. That's actually, I mean, that's not horrible. You just got to drive more usage.

726.061 - 738.776 Dilip Atara

Yeah, because most of them are using the APIs in custom apps or applications that they're building. So once the stickiness is very high, if we get them to use our SDKs inside their apps.

738.796 - 744.623 Nathan Latka

Philip, very good. Where can people learn more about you online? Where can people learn more about you?

747.106 - 748.007 Dilip Atara

What people? Sorry.

748.327 - 750.55 Nathan Latka

Where can people learn more about you?

Chapter 5: What challenges did iEngage.ai face in scaling their business?

776.006 - 776.487 Dilip Atara

Have a good day.

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