Dina Dwyer-Owens

And this guy was in one of his hotel rooms one night and realized they had these adult channels. He doesn't know every single working of the hotel. Can't possibly. 30,000 employees, a big, big operation. And he says, what are we doing here? Why do we have this? He got with his management team and they disconnected all of the adult channels.

And this guy was in one of his hotel rooms one night and realized they had these adult channels. He doesn't know every single working of the hotel. Can't possibly. 30,000 employees, a big, big operation. And he says, what are we doing here? Why do we have this? He got with his management team and they disconnected all of the adult channels.

Now that takes courage, but that's following your values all the way through. And you know what? As a customer, guess where I'm going to stay? Because I respect that he's got the courage to make that kind of decision. Losing millions a year, but not having the adult stations. But it's not really losing millions a year because he's living up to his values.

Now that takes courage, but that's following your values all the way through. And you know what? As a customer, guess where I'm going to stay? Because I respect that he's got the courage to make that kind of decision. Losing millions a year, but not having the adult stations. But it's not really losing millions a year because he's living up to his values.

What's most important because when you do that, it translates into financial results. We're proof of it at the Dwyer Group. We had a private equity partner who took us private in 2003, sold us in 2010. Three years later, came knocking on our door to buy us back because they were having a hard time putting a new $1.5 billion fund they had raised to work with great companies.

What's most important because when you do that, it translates into financial results. We're proof of it at the Dwyer Group. We had a private equity partner who took us private in 2003, sold us in 2010. Three years later, came knocking on our door to buy us back because they were having a hard time putting a new $1.5 billion fund they had raised to work with great companies.

And they said, what we love about Dwyer is your culture, the mission that you have, the leadership team, and of course, the growth opportunities are huge. Every franchisee has an opportunity to grow their business. My attitude, and I say this in the book a couple of times, the rewards are really too great to ignore. And is it easy? No. It's not easy getting clarity about your values.

And they said, what we love about Dwyer is your culture, the mission that you have, the leadership team, and of course, the growth opportunities are huge. Every franchisee has an opportunity to grow their business. My attitude, and I say this in the book a couple of times, the rewards are really too great to ignore. And is it easy? No. It's not easy getting clarity about your values.

It's not easy making sure that you're leading with them because we are human beings and we fail every day. You know, every day probably somebody could beat me for not living up to the value to the degree that I should be. But I'm doing my best. I'm striving to live those. And that's all we can ask of our team.

It's not easy making sure that you're leading with them because we are human beings and we fail every day. You know, every day probably somebody could beat me for not living up to the value to the degree that I should be. But I'm doing my best. I'm striving to live those. And that's all we can ask of our team.

And we're surrounded by people at Dwyer who work hard to live up to those values every day. Our values have surrounded us with people that are like-minded, that really care about that customer experience that you talked about early on. Without the values, though, we wouldn't be able to do this. I'm certain.

And we're surrounded by people at Dwyer who work hard to live up to those values every day. Our values have surrounded us with people that are like-minded, that really care about that customer experience that you talked about early on. Without the values, though, we wouldn't be able to do this. I'm certain.

Yeah, they can simply go to DinaDwyerOwens.com and it's D-W-Y-E-R Owens.com.

Yeah, they can simply go to DinaDwyerOwens.com and it's D-W-Y-E-R Owens.com.

The first action would be is discover if you do have clearly written values because most of the time organizations have done a lot of work, whether, again, it's a church or a for-profit business. They've done a lot of work thinking about what's important to them. So I would say dig those up. Dig those values up. Get with key leaders in that organization. It could even be a family.

The first action would be is discover if you do have clearly written values because most of the time organizations have done a lot of work, whether, again, it's a church or a for-profit business. They've done a lot of work thinking about what's important to them. So I would say dig those up. Dig those values up. Get with key leaders in that organization. It could even be a family.

It could be a parent who's listening. And sit down and talk about those. Revisit them. Polish them up. And again, download the Create Your Culture workbook or invest in Values, Inc. There's some very clear directions at the back of Values, Inc.

It could be a parent who's listening. And sit down and talk about those. Revisit them. Polish them up. And again, download the Create Your Culture workbook or invest in Values, Inc. There's some very clear directions at the back of Values, Inc.

too on how to then take that to the next level so that you truly can create a system around keeping your values front and center so you don't forget who you are and what you want to stand for in this world.

too on how to then take that to the next level so that you truly can create a system around keeping your values front and center so you don't forget who you are and what you want to stand for in this world.