Diplo

Yeah, my iTunes.

If you look up Diplo on there, it's like demo-wise, just so many songs.

Because...

I think a lot of these side projects I made just because I'm like, bro, I have all these songs and I can't, there's not that many pop stars to pitch your songs to.

Also, they're going to hate them.

So I'm like, let me just make some new projects, I guess.

So that's what like Silk City was or like LSD, you know.

I just kind of like how can I keep I keep thinking of branding.

I keep thinking in like how can what can make these songs really like what can they be like?

How can they come out?

Because you can't just give everything to Tate McRae like or whatever.

You can't just like ship to Rihanna like every demo.

Like what do I can't sit on these songs.

So I just keep making projects.

And then.

That takes up a lot of time because I creative directed a lot of my own projects.

I had a really great, like my friend Sarah Natoff was my creative director for a couple of years and she like nailed LSD so hard.

Like she came up with the art.

She came up with like the video concepts.

She gave labyrinth his style.