DJ Irie

Let's get it, man. Let's get to the money. DJ Irie, listen, thank you so much for such a kind intro. I appreciate that, man. And listen, when family calls, family shows up, right? So we're here. Listen, I'm a kid that just loved music, right? And music has taken me on such an incredible journey. I started out collecting records. I had an opportunity to DJ an event.

Let's get it, man. Let's get to the money. DJ Irie, listen, thank you so much for such a kind intro. I appreciate that, man. And listen, when family calls, family shows up, right? So we're here. Listen, I'm a kid that just loved music, right? And music has taken me on such an incredible journey. I started out collecting records. I had an opportunity to DJ an event.

This is like literally like my senior year of high school, right? Ended up working out because everybody was drunk, right? And it ended up being the general manager of Planet Hollywood that I did the event for. And he was really impressed by what I was doing. Ended up giving me an opportunity at Planet Hollywood. This is when Planet Hollywood was like the wildest thing ever. The Vegas casino?

This is like literally like my senior year of high school, right? Ended up working out because everybody was drunk, right? And it ended up being the general manager of Planet Hollywood that I did the event for. And he was really impressed by what I was doing. Ended up giving me an opportunity at Planet Hollywood. This is when Planet Hollywood was like the wildest thing ever. The Vegas casino?

No, no, no, in Miami. Oh, the restaurant. The restaurant. Yeah, okay. Yeah, yeah, yeah. That was one of my first opportunities. And then from there, I went to the skating rink. And the next thing you know, I'm on the radio. Yep. I get a call from the Miami Heat. Hey, we need to talk. Right?

No, no, no, in Miami. Oh, the restaurant. The restaurant. Yeah, okay. Yeah, yeah, yeah. That was one of my first opportunities. And then from there, I went to the skating rink. And the next thing you know, I'm on the radio. Yep. I get a call from the Miami Heat. Hey, we need to talk. Right?

And in 1999, 2000, I was the first official DJ, not just of the Miami Heat, but any professional sports franchise. No way. You know that? It didn't exist before that. This is the 1999, 2000 season when this happened. They had just moved from the Miami Arena to the American Airlines Arena. And the marketing team was like, hey, let's do something really cool and different.

And in 1999, 2000, I was the first official DJ, not just of the Miami Heat, but any professional sports franchise. No way. You know that? It didn't exist before that. This is the 1999, 2000 season when this happened. They had just moved from the Miami Arena to the American Airlines Arena. And the marketing team was like, hey, let's do something really cool and different.

And they came up with the idea of having an official DJ. And, you know, start asking around town and ended up, hey, I think Irie's the guy that we should start this with. And the funny thing about it was when Keep It Real goes wrong, well, all this went wrong. I said no at first.

And they came up with the idea of having an official DJ. And, you know, start asking around town and ended up, hey, I think Irie's the guy that we should start this with. And the funny thing about it was when Keep It Real goes wrong, well, all this went wrong. I said no at first.

Yeah, I'm an idiot. Hello, Miami Heat, man. This guy needs to be committed, right? Yeah, I thought, I didn't think it was really on brand for me at the time, right? Because understanding who their season ticket holders were, which is really what they focus on. I was like, these aren't the folks that are listening to my radio show. They're not the folks that are coming to my nightclub events. And

Yeah, I'm an idiot. Hello, Miami Heat, man. This guy needs to be committed, right? Yeah, I thought, I didn't think it was really on brand for me at the time, right? Because understanding who their season ticket holders were, which is really what they focus on. I was like, these aren't the folks that are listening to my radio show. They're not the folks that are coming to my nightclub events. And

Then I woke up and said, hey, this is an incredible opportunity.

Then I woke up and said, hey, this is an incredible opportunity.

Yeah. I was like, there's something here. And thank God I did. Three championship rings later. Wow. And just the most incredible experience of my life. So that worked out really well. And then here we are today. I started the Ivy Foundation. um, started Irie Weekend, um, which is on its 19th year. 19th year. 19th year. Sorry, I said 10 to 15 years. 19 years. 19 years.

Yeah. I was like, there's something here. And thank God I did. Three championship rings later. Wow. And just the most incredible experience of my life. So that worked out really well. And then here we are today. I started the Ivy Foundation. um, started Irie Weekend, um, which is on its 19th year. 19th year. 19th year. Sorry, I said 10 to 15 years. 19 years. 19 years.

That is, that is definitely, uh, something, you know, um, 19th year of Irie Weekend, um, uh, artist related, um, which is our, uh, events and talent acquisition, uh, firm. And, um, and yeah, and of course Irie Music Corp, which, you know, handles my appearances and, you know, traveling, uh, All over the world. All over the planet. And yeah, and we're here.

That is, that is definitely, uh, something, you know, um, 19th year of Irie Weekend, um, uh, artist related, um, which is our, uh, events and talent acquisition, uh, firm. And, um, and yeah, and of course Irie Music Corp, which, you know, handles my appearances and, you know, traveling, uh, All over the world. All over the planet. And yeah, and we're here.

This is the most important place to be is right here, right now.

This is the most important place to be is right here, right now.