Dmitriy Pavlov

We put out a new campaign.

How do you feel about this?

So that's exactly right.

So-

doing advertising and marketing could actually really hurt brand reputation.

So wouldn't you want to be able to track, hey, we should not be pushing out this type of messaging right now because people are appalled by it.

So I would hope it's obvious, but first of all, it's not.

What's obvious about what you're doing as a company, what you're trying to improve?

So just my background is product marketing and building product roadmaps is just

is just kind of my bread and butter.

So what do we develop next?

Or what do we build to help our users solve a job or improve a situation, right?

How do you decide as a company, this is the next thing for us to work on?

Because we statistically believe this will impact our Arc APIs the best.

You can sit down and do this math and ask your users constantly,

And that's what we're doing right now.

We're creating these general trend lines and saying, we believe that for the next six months, this is going to be impacting everybody severely.

So, hey, let's not advertise.

Let's really just focus on health.

And how do we focus on health impact?