Dmitriy Pavlov

So brands are really focusing on how do we make customers happy?

less anxious?

How do we improve the lives of our customers?

How are you baseline measuring that without really asking everybody in person?

So what we found is actually there's a much better unobtrusive way of baselining where is that customer psychographic sentiment at?

Like everyone's the top.

Right.

So that's a good point.

So those are the top three, four concerns.

So what you're actually telling me is one of the top reasons that product managers especially think that, no, we have market research covered.

We already know what our biggest issues are.

We know that people just hate insulation.

So that's what we focus on.

The problem isn't what are the top three most important things to customers are screening about.

The thing is, has it leveled off?

How are overall conditions impacting this, the trend of each thing?

And are you as a company trying to fix or improve any of this?

So then how do you measure that as an improvement or is this increasing or decreasing in terms of anxiety or whatever you're trying to change, whatever your KPI is?

What you have to do as a company is then go call the person and ask them again.

Are you less anxious now that we did this?