Dmitry Gurski

In case of subscription monetization, the most significant is retention. Because if you are very good in selling, you may convince people to pay for almost anything. But much more tricky is that you provide so good service and they would continue paying. Retention should be good and it's the main sign of success of this business model.

In case of subscription monetization, the most significant is retention. Because if you are very good in selling, you may convince people to pay for almost anything. But much more tricky is that you provide so good service and they would continue paying. Retention should be good and it's the main sign of success of this business model.

But this business model, I believe, is the best model to create good product because your incentives are aligned with the user because the user pays just when you create long-term value and it motivates you to create long-term value because if, for example, you monetize your product, I don't know, by one-time payment, then you would optimize for conversion.

But this business model, I believe, is the best model to create good product because your incentives are aligned with the user because the user pays just when you create long-term value and it motivates you to create long-term value because if, for example, you monetize your product, I don't know, by one-time payment, then you would optimize for conversion.

But this business model, I believe, is the best model to create good product because your incentives are aligned with the user because the user pays just when you create long-term value and it motivates you to create long-term value because if, for example, you monetize your product, I don't know, by one-time payment, then you would optimize for conversion.

If you monetize your product by advertising, probably you would try to increase engagement as possible, what we see in media. But in case of subscription, you're really optimized for value because your model works just when users stay and continue to pay for years. Or it would be just a trade meal and you would exhaust growth very, very fast.

If you monetize your product by advertising, probably you would try to increase engagement as possible, what we see in media. But in case of subscription, you're really optimized for value because your model works just when users stay and continue to pay for years. Or it would be just a trade meal and you would exhaust growth very, very fast.

If you monetize your product by advertising, probably you would try to increase engagement as possible, what we see in media. But in case of subscription, you're really optimized for value because your model works just when users stay and continue to pay for years. Or it would be just a trade meal and you would exhaust growth very, very fast.

Million? Million is very simple. Million is very simple. Like 100 million is much more difficult. Million is very, very simple.

Million? Million is very simple. Million is very simple. Like 100 million is much more difficult. Million is very, very simple.

Million? Million is very simple. Million is very simple. Like 100 million is much more difficult. Million is very, very simple.

Four years, maybe. Wow. But we had a substantial audience when we started monetization because we started monetization in 2018 and product existed for three years.

Four years, maybe. Wow. But we had a substantial audience when we started monetization because we started monetization in 2018 and product existed for three years.

Four years, maybe. Wow. But we had a substantial audience when we started monetization because we started monetization in 2018 and product existed for three years.

Maybe 15, 20 million.

Maybe 15, 20 million.

Maybe 15, 20 million.

I would do that much earlier because the start of monetization unlocked for us flywheel of value creation and it's very simple.

I would do that much earlier because the start of monetization unlocked for us flywheel of value creation and it's very simple.

I would do that much earlier because the start of monetization unlocked for us flywheel of value creation and it's very simple.