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Dmitry Gurski

๐Ÿ‘ค Speaker
576 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

I think we concluded that very, very early and significantly because of our deep analysis of the market. I recently reviewed my first deck for our seed round in 2016. And this idea of a big, like, super app based on Pure Tracker was already in this document. It means that it was a very early idea. It just took, like, 9 years and 150 million of just product investment he created.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

I think we concluded that very, very early and significantly because of our deep analysis of the market. I recently reviewed my first deck for our seed round in 2016. And this idea of a big, like, super app based on Pure Tracker was already in this document. It means that it was a very early idea. It just took, like, 9 years and 150 million of just product investment he created.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

I think we concluded that very, very early and significantly because of our deep analysis of the market. I recently reviewed my first deck for our seed round in 2016. And this idea of a big, like, super app based on Pure Tracker was already in this document. It means that it was a very early idea. It just took, like, 9 years and 150 million of just product investment he created.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And probably at that moment, we didn't anticipate that it would take so long and so much money.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And probably at that moment, we didn't anticipate that it would take so long and so much money.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And probably at that moment, we didn't anticipate that it would take so long and so much money.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

The most significant was to create the best product. And the best product means that users were happy and they were providing good ratings. And then the system of promotion of App Store and Google Play started to work because they have algorithms which promote good apps. And they usually look on retention, average rating, other parameters. And if your app is really good, it's like...

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

The most significant was to create the best product. And the best product means that users were happy and they were providing good ratings. And then the system of promotion of App Store and Google Play started to work because they have algorithms which promote good apps. And they usually look on retention, average rating, other parameters. And if your app is really good, it's like...

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

The most significant was to create the best product. And the best product means that users were happy and they were providing good ratings. And then the system of promotion of App Store and Google Play started to work because they have algorithms which promote good apps. And they usually look on retention, average rating, other parameters. And if your app is really good, it's like...

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

Like algorithm promoting your app at the top. The same as with website. And because the product was good, we got our first traffic just organically, but it was general traffic based on searches like Period Tracker. But then, because of retention, we started to get bigger and bigger and bigger audience, then Vault of Mouse started to work.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

Like algorithm promoting your app at the top. The same as with website. And because the product was good, we got our first traffic just organically, but it was general traffic based on searches like Period Tracker. But then, because of retention, we started to get bigger and bigger and bigger audience, then Vault of Mouse started to work.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

Like algorithm promoting your app at the top. The same as with website. And because the product was good, we got our first traffic just organically, but it was general traffic based on searches like Period Tracker. But then, because of retention, we started to get bigger and bigger and bigger audience, then Vault of Mouse started to work.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And Vault of Mouse is the single predictable way how to get organic traffic. Because if you have a big mall, then people would advise your product and then you would start to get organic traffic. And now we have mostly organic traffic because of Vault of Mouse rather than because of such generalistic searches like Period Tracker.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And Vault of Mouse is the single predictable way how to get organic traffic. Because if you have a big mall, then people would advise your product and then you would start to get organic traffic. And now we have mostly organic traffic because of Vault of Mouse rather than because of such generalistic searches like Period Tracker.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

And Vault of Mouse is the single predictable way how to get organic traffic. Because if you have a big mall, then people would advise your product and then you would start to get organic traffic. And now we have mostly organic traffic because of Vault of Mouse rather than because of such generalistic searches like Period Tracker.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

But again, if you ask me what's prerequisite of organic traffic, I would say retention is prerequisite of organic traffic. Because first you need to get active audience, users should get happy, they will start to advise your product, and then you will get organic traffic. And probably the biggest question is how to get like an initial audience.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

But again, if you ask me what's prerequisite of organic traffic, I would say retention is prerequisite of organic traffic. Because first you need to get active audience, users should get happy, they will start to advise your product, and then you will get organic traffic. And probably the biggest question is how to get like an initial audience.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

But again, if you ask me what's prerequisite of organic traffic, I would say retention is prerequisite of organic traffic. Because first you need to get active audience, users should get happy, they will start to advise your product, and then you will get organic traffic. And probably the biggest question is how to get like an initial audience.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

In our case, we got them organically, but in new reality, probably you must buy them. It's less realistic nowadays to get initial audience organically.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski

In our case, we got them organically, but in new reality, probably you must buy them. It's less realistic nowadays to get initial audience organically.