Doctor Mike

You know, there are varying opinions on to what extent that's caused by failures of experts.

I think it's a combination of experts not communicating in quite this, you know, in ways that people like you do.

Right.

This the dynamic of are you putting yourself into the public, you know,

where the public is having conversations versus, or like the example I gave from 10 years ago where the CDC was absent from that conversation.

No, they didn't even talk about conspiracy theories about themselves, actually.

I remember the CDC whistleblower conspiracy theory that they were literally burning the proof that vaccines caused autism, which they do not, in the basement of the CDC.

And this was a conspiracy theory that was trending on Twitter daily because, again, you could use bots and automated accounts, and they were.

The anti-vaccine movement was.

And also, beyond the bots, they were very passionate about making a trend every day.

Donald Trump was involved, funny enough, at the time.

He would occasionally tweet about it.

Robert F. Kennedy Jr.

would.

They would get these celebrities and they would try to tap them in.

And the CDC had a policy of just not responding.

And unfortunately, this is a very 1990s style of crisis communications, which is that, oh, you just don't give it oxygen.

You just say nothing.

And now that just means you've created a void wherein the only narrative in the space is the narrative about you.

So someone else is telling the story about you, which means that when somebody sees that keyword and goes and searches for it, the only thing they're going to see is the content that that side has put out about you.