Doctor Mike

And no counter message, no counter content unless somebody else takes it upon themselves to go and write it on your behalf.

So it's kind of a mess.

I feel like I just went down a bunny trail though.

Yeah, it's visibility.

Well, because it's an attention game.

It's how do you capture attention?

How do you get your content in front of people?

How do you break through?

I mean, you, I think, have spoken about how long it takes to build up an audience, how you work at it for years until you hit a point where you've amassed that trust, you've amassed that reach.

I write about it.

In the book I wrote, I wanted to point to influencers

Academia didn't really take influencers seriously.

It was again, these are some people online.

And I mean, they did to some extent like network science, you know, people who study like influential nodes do.

But this question of influencers as political communicators, as communicators.

culture driving politics, culture, really online culture shaping politics in a profound way, I think is still something.

I still see people who I consider to be incredibly astute, you know, political science professors having these moments of realization where they realize that a meme that came from some random wellness influencer has just, you know, is shaping CDC policy.

And, you know, and I...

I feel a little bit sad because I feel like it means that nothing I've said over the last 10 years is like resonated.

Yeah.