Dom Harvey

What are some of the biggest sacrifices you've had to make over the past four years that people wouldn't necessarily see or wouldn't necessarily know about?

What sort of TikTok hate are you getting?

I don't know if this is you personally, but your brand is massive on TikTok and social media.

It's been a huge part of your marketing strategy.

I stopped her just when she got out of the sauna.

She was really rude.

Yeah, this is a saying I really like, that other people's opinion of you is none of your business.

Yeah, and the only thing you control is how you react to these things.

But I've sort of been, I suppose, over the years, more in the public eye than what you have been until now, so I'm probably better equipped to deal with that.

But it must be strange for you, being a woman in your mid-20s, starting this business, and then suddenly there's comments like that online.

And you can't help but let it get to you.

Has the brand encountered any sort of negativity yet?

There's a saying, I actually got this from you, I heard you say this on another podcast and I hadn't heard it before, shiny object syndrome.

Yeah.

How would you describe that, by the way?

Exhibit A. No, I think you're using it in the context of, you know, you build this brand and the brand grows and then opportunities present themselves.

Yes.

And it can be hard to turn these opportunities down.

What are some of the hardest things that you've had to turn down for the

for the good of the brand on the long term.