Dominic Carter

I think that's where our focus on the user and that sort of really that active listening and that connection with the user. I think that really enables us to be able to really increase the chances of success of these because I'm concerned if we don't.

I think that's where our focus on the user and that sort of really that active listening and that connection with the user. I think that really enables us to be able to really increase the chances of success of these because I'm concerned if we don't.

really have successful experiences with age tech people will lose interest in the area and they'll say oh okay the mindset of elderly people is too close-minded so therefore we tried it and and we're not going to do that anymore because it's too hard well It's only too hard if you don't listen to your users, right?

really have successful experiences with age tech people will lose interest in the area and they'll say oh okay the mindset of elderly people is too close-minded so therefore we tried it and and we're not going to do that anymore because it's too hard well It's only too hard if you don't listen to your users, right?

It may stop you putting lots of resources into a solution that just isn't something that people really feel that they need or creating a user experience that just doesn't really suit the way that people live and what their priorities are. And then I think the whole area of aging tech will get a lot more credibility and traction. Absolutely.

It may stop you putting lots of resources into a solution that just isn't something that people really feel that they need or creating a user experience that just doesn't really suit the way that people live and what their priorities are. And then I think the whole area of aging tech will get a lot more credibility and traction. Absolutely.

Because there is skepticism around, I think people are very hopeful that we can improve lives, but I think that there's some justified skepticism around it as well. And as I say, working on the right projects, I think is really important.

Because there is skepticism around, I think people are very hopeful that we can improve lives, but I think that there's some justified skepticism around it as well. And as I say, working on the right projects, I think is really important.

We started recruiting a user community about two years ago. And what we're asking these people to do is work with us to praise the technology. And these are ordinary people, like they have more than average, they have an interest in technology, but they're not terribly different from everyday people. And so last year we tested 26 different age tech

We started recruiting a user community about two years ago. And what we're asking these people to do is work with us to praise the technology. And these are ordinary people, like they have more than average, they have an interest in technology, but they're not terribly different from everyday people. And so last year we tested 26 different age tech

concept with them and we found several that we thought were very promising on that basis that the guys in the community themselves have said we're very interested in these and out of those there are two that we're working on the first is it's actually fiber technology that's a canadian company called comfort linen it's a pajama and sheet set that you have to wear the pajamas when you're in bed but the pajama fabric and the sheet fabric

concept with them and we found several that we thought were very promising on that basis that the guys in the community themselves have said we're very interested in these and out of those there are two that we're working on the first is it's actually fiber technology that's a canadian company called comfort linen it's a pajama and sheet set that you have to wear the pajamas when you're in bed but the pajama fabric and the sheet fabric

to make it very easy for you to move around in bed because mobility in bed is a big issue, for example, for people with Parkinson's disease. But even just as we age, it can get harder to move around. We don't have as much sort of muscular power.

to make it very easy for you to move around in bed because mobility in bed is a big issue, for example, for people with Parkinson's disease. But even just as we age, it can get harder to move around. We don't have as much sort of muscular power.

to move around and so people can end up being very uncomfortable in bed and your ability to move in bed has a big impact on your sleep quality, which is something that I had no idea about. Like people that have the issue can relate to that idea very easily. We found, I would say much more than I expected, a lot of interest in the products.

to move around and so people can end up being very uncomfortable in bed and your ability to move in bed has a big impact on your sleep quality, which is something that I had no idea about. Like people that have the issue can relate to that idea very easily. We found, I would say much more than I expected, a lot of interest in the products.

And then we took that product in home trials and the people that we worked with really were just raving about it. So we had people, we tracked people for a month, we gave them the product for a month and then at the end asking them how did it work for them and people were saying, well, I'm sleeping so much better now. And they really want to tell other people about it as well.

And then we took that product in home trials and the people that we worked with really were just raving about it. So we had people, we tracked people for a month, we gave them the product for a month and then at the end asking them how did it work for them and people were saying, well, I'm sleeping so much better now. And they really want to tell other people about it as well.

So it's a really great product. So we're working hard on that with working to attain distribution and the correct adaptation of product at the moment. Another product we're working with is actually another Canadian company.

So it's a really great product. So we're working hard on that with working to attain distribution and the correct adaptation of product at the moment. Another product we're working with is actually another Canadian company.