Dominic Carter

It just happened that they're Canadian companies, but this company is called Steadywear and they have a mechanical device that you can put on your hand if you have essential tremors.

It just happened that they're Canadian companies, but this company is called Steadywear and they have a mechanical device that you can put on your hand if you have essential tremors.

so have shaky hands essentially you can put you can strap this onto your hand it's not too big especially the latest version is a lot the form factor is a lot easier for people to handle it's not as heavy as the earlier versions but that counteracts your tremors so there's a mechanism inside the device that as you if you tremble one way it counteracts so it can basically cancel out

so have shaky hands essentially you can put you can strap this onto your hand it's not too big especially the latest version is a lot the form factor is a lot easier for people to handle it's not as heavy as the earlier versions but that counteracts your tremors so there's a mechanism inside the device that as you if you tremble one way it counteracts so it can basically cancel out

So people who can't draw a straight line or they can't pick up a cup of tea or just do the basics in their daily routines, they can use this device and obviously it's going to change your whole life if you're able to do those daily tasks again. There are two examples. They're not even digital. They're not even digital tech, but it doesn't have to be digital tech.

So people who can't draw a straight line or they can't pick up a cup of tea or just do the basics in their daily routines, they can use this device and obviously it's going to change your whole life if you're able to do those daily tasks again. There are two examples. They're not even digital. They're not even digital tech, but it doesn't have to be digital tech.

And of course, we're looking at things like Alzheimer's, trading apps. So certainly we are looking at digital tech as well. They're two examples of products where they're accessible. They make a very, almost immediate difference to people's lives.

And of course, we're looking at things like Alzheimer's, trading apps. So certainly we are looking at digital tech as well. They're two examples of products where they're accessible. They make a very, almost immediate difference to people's lives.

I want to see with the project we're working on, I want to see impact, a very visible impact on people's lives very early on, because I think we need that to get the momentum for all the rest of the projects that we want to take on.

I want to see with the project we're working on, I want to see impact, a very visible impact on people's lives very early on, because I think we need that to get the momentum for all the rest of the projects that we want to take on.

Yes, given my background, it's probably unsurprising that I would say even at the point of conceiving your idea, it's very useful if you talk to users and the people that you're trying to help. You have to listen very objectively to what users are telling you. So it's very human for us to

Yes, given my background, it's probably unsurprising that I would say even at the point of conceiving your idea, it's very useful if you talk to users and the people that you're trying to help. You have to listen very objectively to what users are telling you. So it's very human for us to

hear the feedback and say, oh, I didn't really quite explain the idea well enough, or they didn't get, they didn't really quite get the idea, or I strongly believe that we're moving in the right direction, even though users are telling us they may have concerns or they're not so interested or, and I think you really, I think you really, you may need to change your idea.

hear the feedback and say, oh, I didn't really quite explain the idea well enough, or they didn't get, they didn't really quite get the idea, or I strongly believe that we're moving in the right direction, even though users are telling us they may have concerns or they're not so interested or, and I think you really, I think you really, you may need to change your idea.

You may need to come up with a new one, or you may need to adjust the way that you're approaching it. So I've worked in consumer insights for long enough, almost 30 years almost. You really, over that time, you understand that the people who are successful are the ones that do tend to listen to what their users and customers are telling them.

You may need to come up with a new one, or you may need to adjust the way that you're approaching it. So I've worked in consumer insights for long enough, almost 30 years almost. You really, over that time, you understand that the people who are successful are the ones that do tend to listen to what their users and customers are telling them.

That doesn't mean that you're unable to lead the market or that the user's not going to be able to tell you what to do. necessarily in terms of how to deliver that innovation or what to create or whatever. But you really do need to listen to what they're saying. There's a little bit of a dance, but you really have to.

That doesn't mean that you're unable to lead the market or that the user's not going to be able to tell you what to do. necessarily in terms of how to deliver that innovation or what to create or whatever. But you really do need to listen to what they're saying. There's a little bit of a dance, but you really have to.

Sometimes you're leading, sometimes they're leading, but you've got to dance with them. If you're assuming that better what they want than what they know, like you're asking for trouble. So my advice is do that. Save yourself a lot of time, effort and money. It is much easier to pivot during the development process than to pivot once you're in the market.

Sometimes you're leading, sometimes they're leading, but you've got to dance with them. If you're assuming that better what they want than what they know, like you're asking for trouble. So my advice is do that. Save yourself a lot of time, effort and money. It is much easier to pivot during the development process than to pivot once you're in the market.