Dominic Carter

My advice to investors would be to probably do more due diligence around the whole perspective of the user around these startups that you're investing in. I think you probably increase your odds of success if you do that. Having said that, the opportunities are huge. There's a lot of goodwill around anything to do with aging-related innovation, age tech, and age tech's a huge area.

My advice to investors would be to probably do more due diligence around the whole perspective of the user around these startups that you're investing in. I think you probably increase your odds of success if you do that. Having said that, the opportunities are huge. There's a lot of goodwill around anything to do with aging-related innovation, age tech, and age tech's a huge area.

It's not just care tech. When people think about Agetech, people go straight to, in our own minds, we tend to go straight to nursing homes. And that's, of course, a very needed area for technology to come into. But Agetech starts, I think, at age 50, around there. There's stuff that anything that we're

It's not just care tech. When people think about Agetech, people go straight to, in our own minds, we tend to go straight to nursing homes. And that's, of course, a very needed area for technology to come into. But Agetech starts, I think, at age 50, around there. There's stuff that anything that we're

looking at to help us deal with the fact that we have some diminished capacity or we're concerned that we might or we want to prevent stuff happening that we hear about. Yeah, so in your 50s, even something like a fitness app or a nutrition app or even there are cognitive apps that people who are younger use. In Japan, cognitive training apps are used by people of all ages, right? Yeah.

looking at to help us deal with the fact that we have some diminished capacity or we're concerned that we might or we want to prevent stuff happening that we hear about. Yeah, so in your 50s, even something like a fitness app or a nutrition app or even there are cognitive apps that people who are younger use. In Japan, cognitive training apps are used by people of all ages, right? Yeah.

And that could be considered to be age tech. And then we can get into more, as we go into our 60s and 70s, there can be more active prevention technology. And then, of course, going into the 80s and 90s. So it's very wide. The whole area of innovation and technology for over 50s is like a really wide area. Even fintech has a big role to play for people who are aging.

And that could be considered to be age tech. And then we can get into more, as we go into our 60s and 70s, there can be more active prevention technology. And then, of course, going into the 80s and 90s. So it's very wide. The whole area of innovation and technology for over 50s is like a really wide area. Even fintech has a big role to play for people who are aging.

Safety, helping people to prevent scams and so forth. That's a big problem in Japan. with not just elderly people, but certainly there have been some terrible cases of people who've been very badly exploited. So even those kind of countermeasures put in place for fraud, it's really a wide area. And the idea that it's a niche is actually crazy because, you know,

Safety, helping people to prevent scams and so forth. That's a big problem in Japan. with not just elderly people, but certainly there have been some terrible cases of people who've been very badly exploited. So even those kind of countermeasures put in place for fraud, it's really a wide area. And the idea that it's a niche is actually crazy because, you know,

Half the population is over 50, so you're marketing to half the population in one of the richest countries in the world for the people that actually have the money. It's a great opportunity, but just partner as much. Just think in terms of partnering with users. They're not subjects that you do stuff to. They're not just buyers. They're people who buy your product.

Half the population is over 50, so you're marketing to half the population in one of the richest countries in the world for the people that actually have the money. It's a great opportunity, but just partner as much. Just think in terms of partnering with users. They're not subjects that you do stuff to. They're not just buyers. They're people who buy your product.

They're people that you really want to partner with. to create a solution where you're commercially successful, but they're having their problems solved or their life improved.

They're people that you really want to partner with. to create a solution where you're commercially successful, but they're having their problems solved or their life improved.

Yeah, I think the culture is a very appropriate way of looking at it because, of course, I'm a foreigner in Japan, so I'm always confronted by those in my own experience here and people that want to sell into the market have to understand cultural differences. Actually, there are really big cultural differences between age groups in the same culture.

Yeah, I think the culture is a very appropriate way of looking at it because, of course, I'm a foreigner in Japan, so I'm always confronted by those in my own experience here and people that want to sell into the market have to understand cultural differences. Actually, there are really big cultural differences between age groups in the same culture.

So the culture of a 25 year old is very different from the culture of a 55 year old. And the culture of a 55 year old is very different from the culture of a 75 year old. But they're both over 50. So we're going to have this one term that says aging adults. There's a cultural difference in age between age groups, even in the same culture. But we have to take the same approach.

So the culture of a 25 year old is very different from the culture of a 55 year old. And the culture of a 55 year old is very different from the culture of a 75 year old. But they're both over 50. So we're going to have this one term that says aging adults. There's a cultural difference in age between age groups, even in the same culture. But we have to take the same approach.

So I would say to people when they're coming to Japan, I would say, look, you have to listen to what people are saying. put, even though it's impossible not to, but try not to put it through your filters and apply your playbook, how you deal with everything.

So I would say to people when they're coming to Japan, I would say, look, you have to listen to what people are saying. put, even though it's impossible not to, but try not to put it through your filters and apply your playbook, how you deal with everything.