Dominic Carter

Because often people that come into the market here, they just want to apply their playbook and they're doing research to give them permission to apply their playbook. And that isn't necessarily what people are saying. They have to listen. We can't apply our same playbook with aging adults. that we would apply, say, to people in their twenties or thirties.

Because often people that come into the market here, they just want to apply their playbook and they're doing research to give them permission to apply their playbook. And that isn't necessarily what people are saying. They have to listen. We can't apply our same playbook with aging adults. that we would apply, say, to people in their twenties or thirties.

So I wish I had thought of this idea, but I did read a while back someone was basically saying that all user experience research should be done among elderly people first. Because every problem that you find in the tech with older people will immediately have that problem, right? Where younger people are compensating for it all the time and may not even notice that there is an issue there.

So I wish I had thought of this idea, but I did read a while back someone was basically saying that all user experience research should be done among elderly people first. Because every problem that you find in the tech with older people will immediately have that problem, right? Where younger people are compensating for it all the time and may not even notice that there is an issue there.

It's listen, really. And I think if you do that, you've got a fighting chance of being successful. But we see a lot of, unfortunately, it can be heartbreaking because there are concepts that we really like and we think that they can really help, but they just need a lot of work. Doing it the right way is really starting from the basics.

It's listen, really. And I think if you do that, you've got a fighting chance of being successful. But we see a lot of, unfortunately, it can be heartbreaking because there are concepts that we really like and we think that they can really help, but they just need a lot of work. Doing it the right way is really starting from the basics.

So I'd love to come back. So thank you for having me.

So I'd love to come back. So thank you for having me.

Thank you for having me, Vince. It's a pleasure to be here.

Thank you for having me, Vince. It's a pleasure to be here.

Sure. I think Japan tends to attract a certain type of person. And I tend to think the type of person it attracts is often people who feel that they don't really fit in very well in their home countries. I would say as a kid growing up in Australia, definitely I loved growing up in Australia. It's a great place to grow up.

Sure. I think Japan tends to attract a certain type of person. And I tend to think the type of person it attracts is often people who feel that they don't really fit in very well in their home countries. I would say as a kid growing up in Australia, definitely I loved growing up in Australia. It's a great place to grow up.

But I liked my fellow countrymen, but in some ways I felt like I didn't have so much in common with them as well. So I was always... looking outside and what would be, what I thought of what my life would be like as an adult. I always assumed that I'd be living overseas. I was very interested in Japan when I was a teenager.

But I liked my fellow countrymen, but in some ways I felt like I didn't have so much in common with them as well. So I was always... looking outside and what would be, what I thought of what my life would be like as an adult. I always assumed that I'd be living overseas. I was very interested in Japan when I was a teenager.

And so that led me to, when I was at university, I chose to study Japanese at university. I wish I'd studied harder. I always laugh because it would be so good if I'd put in the work early on to learn Japanese really well. But yeah, I was always fascinated. with everything that was outside of Australia and my existence at that time.

And so that led me to, when I was at university, I chose to study Japanese at university. I wish I'd studied harder. I always laugh because it would be so good if I'd put in the work early on to learn Japanese really well. But yeah, I was always fascinated. with everything that was outside of Australia and my existence at that time.

And I guess I had like an idealized picture of what living overseas would be like and what Japan would be like. And I always thought if aliens came to visit the Earth, I really hoped that they'd do their first stop in Japan because people there are behaved and refined and have such an amazing culture. So I'm like, I think this might be best put forward for humanity if the aliens started there.

And I guess I had like an idealized picture of what living overseas would be like and what Japan would be like. And I always thought if aliens came to visit the Earth, I really hoped that they'd do their first stop in Japan because people there are behaved and refined and have such an amazing culture. So I'm like, I think this might be best put forward for humanity if the aliens started there.

But yeah, basically I'd always seen myself be working and living overseas and that was feeling sometimes as a little bit of an outsider in my own culture. And as I say, I think that's very common to people that come to Japan. I think they, in a way, we find something here that we can't find at home and we just feel very comfortable being here.

But yeah, basically I'd always seen myself be working and living overseas and that was feeling sometimes as a little bit of an outsider in my own culture. And as I say, I think that's very common to people that come to Japan. I think they, in a way, we find something here that we can't find at home and we just feel very comfortable being here.