Dominic Edmonds

So we would be doing around five million a year.

So I've stepped away from that.

That business has gone from strength to strength.

The interesting thing is the shareholders in that agency are the same shareholders I have in sales cycle, which means my relationship with them has continued.

But there's certainly a 12-month transition period where I was wearing both hats.

I think we're the definition of bootstrapped, certainly in terms of US terms.

So we raised £80,000 of investment to build this.

No institutional money to date.

Our team size in the US is 35, but globally 180.

So offices currently, we still have our headquarters based out the northeast of England.

We then have one in downtown Paris, and we've got one in Singapore together with here in the U.S.

as well.

In terms of what they do, I suppose we split the business into regions, as you might expect.

So we have the Americas office based here in the U.S.,

which allows us to win customers, manage those customers, support them, implement them locally.

We do exactly the same thing in Paris, exactly the same thing in Singapore, exactly the same thing in the UK.

However, we also have a central division, as it's referred to, which is core technology functions, finance roles like myself, strategic roles, which effectively all of the regions benefit from.

It's just me.

My wife, the cats, the children.

Realistically, though, I can speak to myself because they have a strong track record themselves of entrepreneurship and investment and seeing journeys like this through to multiple points of exit.