Dominic Edmonds

So, no, I do rely on those relationships.

Yeah, I stepped fully away from the agency.

So growing at 30% a year on you.

I've got north of 500 customers.

We've been profitable for five years.

Yeah, life's good.

So when we started the business, we focused very heavily on the cart band piece because that was our entry to market.

But when we talk about being a behavioral marketing business, it opens it up much further.

So email is a channel.

And within that channel, you have cart abandonment.

Yours have post-purchase, cross-sell, up-sell, survey-based information.

But then we have the on-site channel, which allows us to engage the users throughout the shopping funnel, capture additional data, provide them with different points of entry to complete their purchase, etc.

That's a channel.

And then we have the SMS channel as well.

So that's really the way the business is structured at the moment.

Yeah.

It's sensitive-based stuff.

We're going through a great deal of opportunistic learnings within the business, and I

in the data marketing business, but there's a lot of sensitive information involved in that.

Yes, roughly speaking.